Nintendo Takes Mobile More Seriously, Considers New Business Structure
January 20, 2014 7:47 PM
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This comes after revisions to its sales and profit through March 2014
Nintendo's new year hasn't been too forgiving, as the company was forced to
revise its sales and profit expectations
through March. With hard times ahead, the company is realizing that it needs to hop on the mobile bandwagon if it wants to stay alive.
, Nintendo is considering a new business structure that includes launching games on smart devices such as tablets and smartphones.
“We are thinking about a new business structure,” said Satoru Iwata, Nintendo CEO. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
This could be a good move for Nintendo, considering hardcore console gamers tend to stick with Sony's PlayStation or Microsoft's Xbox consoles while more casual gamers have flocked to mobile devices -- not to mention that almost everyone now carries at least a smartphone on their person.
Nintendo has also been pretty stubborn about offering its characters to online mobile games, which the company could profit off of.
But times are getting tight for Nintendo, and it's realizing that if it doesn't make some big changes, it'll sink.
Earlier this month, a statement from
announced that its anticipated Wii U units sold from April 2013 to March 2014 was changed from a previous 9 million to just 2.8 million. This represents a staggering 69 percent drop.
Wii U software doesn't look any better, with sales expectations falling from a previously reported 38 million to just 19 million.
The company also had to revise 3DS sales expectations, dropping from 18 million to just 13.5 million units sold. As for the original Wiis, Nintendo is cutting their sales expectations from a previous 2 million to 1.2 million.
With so many sales revisions, Nintendo is also decreasing its financial forecast, which includes a loss of 25 billion yen ($240 million USD) -- down from a previously reported 55 billion yen profit.
Iwata said the company was unable to take advantage of the weaker yen. Nintendo decreased its planned dividend for the fiscal year from 260 yen to 100 yen. Nintendo revised its foreign-exchange predictions from 90 yen to the dollar to 100 yen, and from 120 yen per euro to 140 yen.
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Going Mobile woud be a BAD idea.
1/21/2014 11:42:38 AM
The ONLY thing Nintendo has right now is good 3DS sales. I know they missed estimates on them but they're still selling pretty well. Releasing Mario, Zelda, Metroid, etc. on mobile would kill the 3DS then they may as well just go software only like Sega because they've got NOTHING left in hardware.
Instead they should ride what success they are having with the 3DS as long as they can while they build a new console. Name is something that can't be confused with Wii at all and have it have better specs then the PS4 (because it comes out in 2015 or 2016) Then they'll get the PS4/Xbone cross-platform games plus Nintendo exclusives and be able to claim better tech (because they came out years later... but still well before the PS4 or Xbone sequels)
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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