Print 22 comment(s) - last by inperfectdarkn.. on Jan 22 at 5:19 AM

This comes after revisions to its sales and profit through March 2014

Nintendo's new year hasn't been too forgiving, as the company was forced to revise its sales and profit expectations through March. With hard times ahead, the company is realizing that it needs to hop on the mobile bandwagon if it wants to stay alive.
According to Bloomberg, Nintendo is considering a new business structure that includes launching games on smart devices such as tablets and smartphones.
“We are thinking about a new business structure,” said Satoru Iwata, Nintendo CEO. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
This could be a good move for Nintendo, considering hardcore console gamers tend to stick with Sony's PlayStation or Microsoft's Xbox consoles while more casual gamers have flocked to mobile devices -- not to mention that almost everyone now carries at least a smartphone on their person. 
Nintendo has also been pretty stubborn about offering its characters to online mobile games, which the company could profit off of. 
But times are getting tight for Nintendo, and it's realizing that if it doesn't make some big changes, it'll sink.
Earlier this month, a statement from Nintendo announced that its anticipated Wii U units sold from April 2013 to March 2014 was changed from a previous 9 million to just 2.8 million. This represents a staggering 69 percent drop. 
Wii U software doesn't look any better, with sales expectations falling from a previously reported 38 million to just 19 million. 
The company also had to revise 3DS sales expectations, dropping from 18 million to just 13.5 million units sold. As for the original Wiis, Nintendo is cutting their sales expectations from a previous 2 million to 1.2 million. 
With so many sales revisions, Nintendo is also decreasing its financial forecast, which includes a loss of 25 billion yen ($240 million USD) -- down from a previously reported 55 billion yen profit. 
Iwata said the company was unable to take advantage of the weaker yen. Nintendo decreased its planned dividend for the fiscal year from 260 yen to 100 yen. Nintendo revised its foreign-exchange predictions from 90 yen to the dollar to 100 yen, and from 120 yen per euro to 140 yen.

Source: Bloomberg

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RE: It will be over
By Motoman on 1/20/2014 9:59:45 PM , Rating: 2
I have to disagree with a few statements. First of all, claiming that the Wii U doesn't do anything the Wii didn't due is unfair.

I didn't say the Wii U doesn't do anything the Wii didn't do. I'm saying it offers no compelling reason for the Wii owner to upgrade. Which, frankly, is evident in it's lack of sales.

The Wii didn't start or end the casual gaming market. That market existed before the Wii, and arguably started with arcade consoles in the 70s...

No, the Wii was utterly new and different. In a market dominated in an established norm for what a console was, and who owned one, the Wii showed up and was wildly off-center from the MS and Sony consoles, and sold to people who never had the slightest interest in participating in the very mature console market before.

And now that the Wii created and saturated that market, and apparently satisfied's over.

And if you thinks it's a bad idea to port Mario and other classics to Android, iOS, Windows, and even desktop PCs, then you're being shortsighted...

I noted that it would be profitable. And I'm sure that Nintendo could ride along on it's games for, well, maybe ever. Like Sega. And Atari. The point I made is that what remains won't be Nintendo anymore. Just like Sega isn't Sega anymore, and Atari isn't Atari anymore.

I actually don't think Nintendo should try to re-enter the hardcore market. I think they'd blow all the money they have left and fail.

I'm not even saying I have an answer. I guess that probably all I'm saying is that it really sucks to be Nintendo right about now. They're all but f%cked.

RE: It will be over
By barleyguy on 1/21/2014 2:07:59 AM , Rating: 4
Oh, yeah, they are f*cked. At their current burn rate they can only survive another 38 years.

I agree that Nintendo needs to make some adjustments, but you need to consider that have over $9 billion in cash on their balance sheet. A $240 million loss is less than 3% of their nest egg.

RE: It will be over
By Motoman on 1/21/2014 12:56:46 PM , Rating: 1
but you need to consider that have over $9 billion in cash on their balance sheet.

If you'll notice, I mentioned that they'd have to burn billions of dollars to try to even start to compete with MS and Sony for the hardcore console market...

How many billions you ask? Well, apparently MS is losing about $2 billion on XBox per year:

...and this is during the time when MS owns a massive chunk of the very-mature hardcore console market. Nintendo would basically be starting from zero. how long do you reckon that $9 billion would last them?

RE: It will be over
By nikon133 on 1/21/2014 3:02:50 PM , Rating: 2
Does this $2 billion a year considers only consoles themselves, or is everything else included in the picture - MS's piece of games sales, Xbox Live subscription, renting/streaming media..?

RE: It will be over
By Motoman on 1/21/2014 3:48:46 PM , Rating: 2
"If we start with the overall traditional [Entertainment and Devices Division] business that actually loses money before corporate allocations and back out the nearly $2 billion 95 percent gross margin Android phone royalties, we conclude that Xbox platform plus Windows phone and Skype lose about $2.5 billion per year, and we estimate that the Xbox platform may account for roughly $2 billion of this," Sherlund said. "This is contrary to conventional wisdom, we think investors do not realize how extensive the operating costs are for this business and it is concealed by the hugely profitable Android royalties."

MS reports all their "entertainment and devices" as a single number...which is probably a deft move on their part, as this Nomura analyst has looked behind the curtain and figures that after you take out the wildly profitable Android licensing revenue (which is essentially pure profit), the rest of the stack (XBox, Skype, and Windows Phone) are losing about $2.5B.

The analyst, Rick Sherlund, is a former Goldman-Sachs player and is the head of US Technology Equity Research for Nomura Holdings now. Which is to say, not just some crackpot.

So, while I don't have access to his complete report to see exactly how he came to his decisions, it's rather obvious that the guy has the credentials to back up his assertion. Which is that, as a whole, the XBox platform as a whole is losing about $2B a year for Microsoft.

RE: It will be over
By someguy123 on 1/21/2014 8:42:43 PM , Rating: 2
That is not the "necessary" cost of competition. That is microsoft's own cost of competition. They always pour obscene amounts of money into projects thanks to their losses being offset by windows/office/android license fees.

Notice that it cost them 100 million dollars to design a controller that is almost identical to the 360 controller. They clearly do not have proper oversight.

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