Print 10 comment(s) - last by Tony Swash.. on Jan 10 at 8:38 AM

This represents a 26 percent boost from 2013's total

This year is going to be a big one for mobile, as shipments on a wide-range of products are expected to increase (in some cases, significantly) compared to 2013, and it looks like Android will continue to hold a strong lead. 

According to 2014 predictions by technology research and advisory firm Gartner, devices running Google's Android mobile operating system will achieve 1.1 billion shipments in 2014. This represents a 26 percent boost from 2013's total.

Apple's operating systems (iOS for mobile and Mac OS for desktop) will see combined shipments of 344 million for 2014, which is a 28 percent jump from last year. This includes iPhones, iPads and Macs. 

While this is a nice boost for Apple, analysts say that Android has a strong lead due to its strong demand in emerging markets. Android devices tend to sell at various price points, often lower than that of Apple's iPhone and iPad, which makes them a better deal for markets that don't have subsidized pricing. 

When it comes to Microsoft's Windows OS, Gartner says 360 million new devices are expected to ship this year, up from 328 million last year. 

Sales of smartphones are expected to slow a bit this year, but tablets will see a significant jump of 47 percent this year to 263 million compared to 2013. 

Overall, Gartner says combined global shipments of all devices will achieve 2.48 billion units for 2014, up 7.6 percent from 2013.

According to TechCrunch, Android's global market share surpassed the 80 percent mark as of November 2013 while Apple's iOS was at 12.9 percent and Microsoft's Windows Phone had just 3.6 percent. 

Source: Reuters

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RE: 12%?
By Tony Swash on 1/7/2014 5:53:18 PM , Rating: 2
Apple does not care about market share. They care about products and about customers, about making the best products they can for their customers and making a profit doing so. They care about building the best platform. They don’t care about the competition.

It turns out that by not caring about market share Apple have become the world’s most successful tech company, and the most profitable device maker, and if you measure a platform by it’s actual success as a platform (i.e. as something upon which other things stand) iOS has become the world’s most successful mobile platform.

Being the most successful computer OEM, device maker, retail company and digital goods seller are all byproducts of Apple’s strategy of not caring about market share or the competition and only focusing on making the best products that will delight customers and then selling them at a profit.

Apple’s simple but unusual strategy causes deep cognitive dissonance for many observers. Apple doesn’t care.

RE: 12%?
By FishTankX on 1/8/2014 12:55:51 PM , Rating: 2
I think the thing causing cognitive dissonance is customers willingness to pay huge amounts for the products. A disparity between perceived value and apple's customers perceived value of the products.

In China and other countries, there are no subsidies, so Iphones cost hunderds of dollars more (especially because of taxes), sometimes approaching the $1000 mark. (iPhone 5s chinese market price ~$800 vs ~$550 for Galaxy 4) and yet consumers pay.

It's the same cognitive dissonance that people suffer when they see people driving Ferraris. Perceived excess. I'm all about people being able to use what they want regardless of cost, that doesn't mean I view it as a good buy. That's the surprise.

RE: 12%?
By Tony Swash on 1/10/2014 8:38:02 AM , Rating: 1
So your view, in other words, is that Apple's business strategy is working. No shit Sherlock.

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