CES 2014: Intel Changing McAfee Name to "Intel Security"
January 7, 2014 9:57 AM
comment(s) - last by
The company is also offering certain McAfee Security components for free on Android and iOS
Intel wants to hold onto the McAfee Security software, but drop the name for something a little more synonymous with the Intel name.
According to a new report from
, Intel CEO Brian Krzanich told an audience at the Consumer Electronics Show (
) 2014 that his company is killing off the McAfee Security brand name and will instead call it Intel Security. This transition is expected to take about a year to complete.
Krzanich said the software will stay the same, right down to the red McAfee shield logo (at least for now). Just the name is getting a makeover.
In addition, Krzanich noted that the mobile versions of the McAfee software will start offering certain components for free on Android and iOS. However, he wasn't clear on which components were the free ones, but said more details would roll out in the coming months.
back in 2010 for $48 USD a share, for a total price of $7.68 billion USD. At the time, Intel said the major reason for the acquisition was to expand its wireless security offerings.
Ladies and Gentleman, John McAfee. [SOURCE: Adweek]
There are many theories as to why Intel would want to change McAfee's name. For starters, McAfee founder John McAfee, who founded the security firm in 1987, left it in 1994. With him gone for two decades, there really isn't a reason to hold his name on it (not to mention the fact that John McAfee has made some ridiculous claims in the past, such as creating an "unhackable" Internet).
Oh, and John McAfee is also known for being a little "crazy" in his personal life. Just last year, he created
full of guns, drugs and women that explained how to uninstall the McAfee Antivirus software he created. It's not real shocking that Intel would want to withdraw his name from the software it now owns.
The only reason to hold onto the McAfee name would be for recognition purposes. Many customers out there are very familiar with the McAfee name, but at the same time, there are negative associations with the brand because it, like many other security software packages in the early 2000s, had issues where it either didn't work or bogged computers down to much slower speeds.
Also, Intel is a big name in computers that many customers will recognize and likely trust.
This article is over a month old, voting and posting comments is disabled
1/8/2014 11:05:01 AM
As far as I recall, even McAfee did better than Microsoft's Security Essentials in recent testing (in which it placed on the bottom of the heap).
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
Acquisition Surprise: Intel to Scoop up Antivirus Maker McAfee for $7.68B
August 19, 2010, 10:30 AM
Rockstar Games' Parent Sues BBC Over Unauthorized "Grand Theft Auto" Drama
May 21, 2015, 6:05 PM
Oculus Rift Confirms "Pause" in OS X, Linux Development, Some Devs are Mad
May 18, 2015, 11:36 PM
Quick Note: Microsoft Windows 10 Gives Users the Finger (Literally)
May 4, 2015, 12:04 PM
AMD CEO: Windows 10 Will Launch at "The End of July"
April 20, 2015, 7:24 PM
Testers Trolled by Promise of Uninstallable Windows 10 Preview Build 10061
April 16, 2015, 2:52 PM
Rumors Heat up About 2016 Windows 10.1 (Windows "Redstone") Release
April 8, 2015, 9:26 PM
Most Popular Articles
America's Largest Cable Company, Comcast, Sees Internet Subscriptions Pass TV
May 4, 2015, 2:46 PM
The Pirate Bay Loses Its Iconic Swedish Dot SE Domains
May 20, 2015, 6:31 PM
Google Finally Fixes Maps Bug That Was Giving Racist, Profane Results
May 21, 2015, 1:43 PM
Can id Software's Doom Find Its Way Out of a 7+ Year Development Hell?
May 19, 2015, 7:38 PM
Chromebooks Expected to See Sales Grow 26 Percent to 7.3 Million Units This Year
May 22, 2015, 1:26 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information