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The company is also offering certain McAfee Security components for free on Android and iOS

Intel wants to hold onto the McAfee Security software, but drop the name for something a little more synonymous with the Intel name.

According to a new report from CNET, Intel CEO Brian Krzanich told an audience at the Consumer Electronics Show (CES) 2014 that his company is killing off the McAfee Security brand name and will instead call it Intel Security. This transition is expected to take about a year to complete. 

Krzanich said the software will stay the same, right down to the red McAfee shield logo (at least for now). Just the name is getting a makeover.

In addition, Krzanich noted that the mobile versions of the McAfee software will start offering certain components for free on Android and iOS. However, he wasn't clear on which components were the free ones, but said more details would roll out in the coming months. 

Intel acquired McAfee back in 2010 for $48 USD a share, for a total price of $7.68 billion USD. At the time, Intel said the major reason for the acquisition was to expand its wireless security offerings.


Ladies and Gentleman, John McAfee. [SOURCE: Adweek]

There are many theories as to why Intel would want to change McAfee's name. For starters, McAfee founder John McAfee, who founded the security firm in 1987, left it in 1994. With him gone for two decades, there really isn't a reason to hold his name on it (not to mention the fact that John McAfee has made some ridiculous claims in the past, such as creating an "unhackable" Internet).

Oh, and John McAfee is also known for being a little "crazy" in his personal life. Just last year, he created an ad full of guns, drugs and women that explained how to uninstall the McAfee Antivirus software he created. It's not real shocking that Intel would want to withdraw his name from the software it now owns. 

The only reason to hold onto the McAfee name would be for recognition purposes. Many customers out there are very familiar with the McAfee name, but at the same time, there are negative associations with the brand because it, like many other security software packages in the early 2000s, had issues where it either didn't work or bogged computers down to much slower speeds.

Also, Intel is a big name in computers that many customers will recognize and likely trust. 

Source: CNET



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RE: typo
By Flunk on 1/7/2014 12:15:39 PM , Rating: 4
Well, seeing as their software is obtrusive, slow and annoying it's hard not to agree with you. It routinely loses in testing to it's competition including Windows Defender/Microsoft Security Essentials which is free and since Windows 8 included with Windows.

Every time I get asked by anyone with a Windows 8 computer which anti-virus I recommend I say don't install anything. The built-in stuff is the best option for most home users because it's so unobtrusive and the updates occur without needing any interaction.


RE: typo
By jimbo2779 on 1/7/2014 12:31:45 PM , Rating: 2
Could not agree more with this.

Since MS released security essentials there is no point in many of the others out there. I still use malwarebytes as a second opinion and I am sure there are other decent AVs out there but MSE/Defender is all the huge majority of users need.

People do look at me strange when I tell them not to install any AV software on Win8 but it really is the case that defender is more than adequate for most.


RE: typo
By lagomorpha on 1/7/2014 1:43:40 PM , Rating: 2
quote:
obtrusive, slow and annoying


That's a feature. The more it can slow down computers, the more end users will want to upgrade. Between that and the kickbacks it's no surprise manufacturers like Dell choose to force McAfee onto unsuspecting consumers over other brands.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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