AT&T's New "Sponsored Data" Feature Lets Companies Pay for Certain Services on 4G
January 6, 2014 12:45 PM
comment(s) - last by
The idea is that customers will be more likely to use a company's particular services if the company is picking up the tab
AT&T is open to having some of its customers' 4G data paid for by companies that want to promote their services.
According to a
from AT&T, the No. 2 carrier in the U.S. will offer a new service called "Sponsored Data," where companies pay for 4G data usage when their services are being used. The idea is that customers will be more likely to use their particular services if the company is picking up the tab.
When Sponsored Data is in effect, customers will see a "sponsored" icon in the status bar, and they won't have to pay a penny for data as long as it remains there.
“Customers love mobile content," said Ralph de la Vega, president and CEO, AT&T Mobility. "Whether it’s shopping, banking, entertainment or personal wellness, mobile content is increasingly available for customers almost anywhere and anytime. And that’s what makes this a win-win for customers and businesses – customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service. This is an exciting new opportunity for us and, most importantly, our customers.”
AT&T said there would be no performance differences between normal 4G and Sponsored Data.
The new feature is getting a lot of attention from net neutrality groups like Public Knowledge, which says that carriers shouldn't be in control of what its customers do on the Internet. However, the lack of net neutrality rules for mobile data will allow the feature to roll out.
This article is over a month old, voting and posting comments is disabled
Great idea if it works.
1/6/2014 3:53:50 PM
I just can't wait to hear about people getting thousand dollar phone bills because data they though was free was actually not covered. Always seem to happen, especially with iphones.
Otherwise, I would love for someone to cover my data, especially all the ads, such as the Facebook auto-play video ads. Will see if this works out.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Aereo Now Claims It's a Cable Company, Reveals it Has Very Few Customers
July 22, 2014, 4:20 PM
Edward Snowden Presents Tech to Stop Government Spying
July 21, 2014, 12:00 PM
Verizon FiOS Network Upgrade Brings Symmetrical Upload/Download Speeds
July 21, 2014, 8:33 AM
Amazon Launches First Fire Phone TV Spot, Spends 30 Seconds Promoting Prime
July 18, 2014, 11:17 AM
Samsung Continues to Pick on Apple's iPad in Two New Commercials
July 13, 2014, 5:35 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information