AT&T's New "Sponsored Data" Feature Lets Companies Pay for Certain Services on 4G
January 6, 2014 12:45 PM
comment(s) - last by
The idea is that customers will be more likely to use a company's particular services if the company is picking up the tab
AT&T is open to having some of its customers' 4G data paid for by companies that want to promote their services.
According to a
from AT&T, the No. 2 carrier in the U.S. will offer a new service called "Sponsored Data," where companies pay for 4G data usage when their services are being used. The idea is that customers will be more likely to use their particular services if the company is picking up the tab.
When Sponsored Data is in effect, customers will see a "sponsored" icon in the status bar, and they won't have to pay a penny for data as long as it remains there.
“Customers love mobile content," said Ralph de la Vega, president and CEO, AT&T Mobility. "Whether it’s shopping, banking, entertainment or personal wellness, mobile content is increasingly available for customers almost anywhere and anytime. And that’s what makes this a win-win for customers and businesses – customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service. This is an exciting new opportunity for us and, most importantly, our customers.”
AT&T said there would be no performance differences between normal 4G and Sponsored Data.
The new feature is getting a lot of attention from net neutrality groups like Public Knowledge, which says that carriers shouldn't be in control of what its customers do on the Internet. However, the lack of net neutrality rules for mobile data will allow the feature to roll out.
This article is over a month old, voting and posting comments is disabled
I hope that not one company
1/6/2014 3:13:27 PM
I hope that not one company takes AT&T up on this "offer" to be extorted.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Smart Security Cameras: 5 Good Choices For Any Budget
July 25, 2016, 7:13 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information