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T-Mobile CEO John Legere isn't too impressed with AT&T's latest promotion

Earlier today, we reported that AT&T is seriously gunning for T-Mobile customers by offering up to $450 in incentives to switch. $250 of that incentive package comes in the form of trading in your smartphone, while the other $200 is a straight cash bonus to smartphone line.
 
T-Mobile CEO John Legere isn’t too impressed with AT&T’s promotion, and he even released an official statement than mock’s AT&T “desperate” efforts:
 
This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I'm flattered that we have made them so uncomfortable! We used AT&T's cash to build a far superior network and added Un-carrier moves to take tons of their customers - and now they want to bribe them back! Consumers won't be fooled...nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!    
 
Legere even went to far as to mock AT&T on Twitter by bringing up the fact that AT&T’s failed bid to acquire T-Mobile resulted in his company receiving a $4 billion breakup fee -- roughly a billion of that figure was in wireless spectrum.



 
Is Legere perhaps being a bit too cocky here, or does he have every right to snap back at AT&T for trying to bribe his customers? And what does T-Mobile have planned next week for CES? Legere definitely seems excited about shaking up the wireless market once again.

Source: T-Mobile



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he'd kind of right
By purerice on 1/4/2014 4:15:26 AM , Rating: 4
If there is one thing I do not like it is cocky CEOs so I clicked honestly expecting my bias to receive confirmation and an opportunity to flame John Legere.

Actually what the T-Mobile CEO said made perfect sense. If I had a brand new iPhone 5s (not that I have one) on T-Mobile, AT&T would offer me $250 to surrender a $600+ phone and then offer $200 in discounts on the most expensive service on the market. Also you have to buy a new phone. Are they for real?

I don't use either company for my service but between the two, T-Mobile comes across as the much more consumer-friendly company.




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