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Verizon and Sprint are targets, too

AT&T is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch. 

According to AT&T, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.

The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in. 


[SOURCE: 9 to 5 Mac]

While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans. 

However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week. 

It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it was killed off in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt. 

AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch. 

Source: AT&T



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RE: No way, No how...
By coolkev99 on 1/4/2014 8:26:05 AM , Rating: 2
Just go to a T-mobile store. Done.

We have the same plan, got on board about 6 months ago. We used to be ATT customers - with "dumb" phones. Now we all have smartphones with T-mobile and pay no more in monthly costs. (less actually)

After we divide everything up equally between all 4 of us I pay only $28 per month for unlimited talk/text/data. 4G speeds are capped at 500mb/month per line. I have yet to exceed my 500mb, but I admit I am a light data user.

Like the post says above, NOTHING AT&T offers comes close!


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