AT&T Lures T-Mobile Customers in with as much as $450 Per Line
January 3, 2014 12:04 PM
comment(s) - last by
Verizon and Sprint are targets, too
is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch.
, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.
The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in.
[SOURCE: 9 to 5 Mac]
While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans.
However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week.
It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it
was killed off
in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt.
AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch.
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RE: No way, No how...
1/3/2014 4:57:58 PM
I have the same T-Mobile family plan. $80 for line 1 & 2, and an additional $10 each for lines 3, 4 & 5.
I have 3 lines, for $90 (around $100 with all the taxes and FCC fees)
It's the standard family plan right on the T-mobile web site.
The catch is that this does not include the cost of the phones, or give you cheaper subsidized phone like the other guys.
You can usually find cheaper, unlocked phones that you can use with T-Mobile for less than what T-Mobile charges.
I picked up a couple Nexus 4 phones when they were $250 last year, while T-Mobile still wanted over $400 for the same phone.
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