AT&T Lures T-Mobile Customers in with as much as $450 Per Line
January 3, 2014 12:04 PM
comment(s) - last by
Verizon and Sprint are targets, too
is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch.
, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.
The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in.
[SOURCE: 9 to 5 Mac]
While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans.
However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week.
It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it
was killed off
in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt.
AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch.
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RE: Trade in
1/3/2014 4:53:41 PM
And then you get the privilege to turn around and buy the exact same phone for $700 from them.
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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