backtop


Print 15 comment(s) - last by Pudro.. on Jan 4 at 4:10 PM

Verizon and Sprint are targets, too

AT&T is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch. 

According to AT&T, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.

The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in. 


[SOURCE: 9 to 5 Mac]

While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans. 

However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week. 

It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it was killed off in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt. 

AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch. 

Source: AT&T



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Get more by comparing trade in prices
By XanderP on 1/3/2014 2:51:17 PM , Rating: 2
Everyone knows that carrierss offer the worst trade in prices on the internet. Using a comparison site such as sellmycellphones saves you time and can also help you to get the best deal available. Electronics recycling is a great cause and the more we recycle the better it is for the environment.




By Pudro on 1/4/2014 4:10:21 PM , Rating: 2
Both recently and two years ago I traded in my phone at a carrier. Once at Sprint, once at AT&T. Both times I got a decent bit more than any of those web sites would give me.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki