AT&T Lures T-Mobile Customers in with as much as $450 Per Line
January 3, 2014 12:04 PM
comment(s) - last by
Verizon and Sprint are targets, too
is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch.
, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.
The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in.
[SOURCE: 9 to 5 Mac]
While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans.
However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week.
It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it
was killed off
in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt.
AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch.
This article is over a month old, voting and posting comments is disabled
1/3/2014 1:58:26 PM
"up to $250 for every smartphone trade-in"
So trade in a $700 phone and get $250 in credit. Super deal...
RE: Trade in
1/3/2014 4:53:41 PM
And then you get the privilege to turn around and buy the exact same phone for $700 from them.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
AT&T Tucks Its Tail Between Its Legs, Abandons T-Mobile Acquisition
December 19, 2011, 4:50 PM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Sweden Mulls Labelling "Sexist" Video Games in the Wake of Gamergate
November 17, 2014, 2:00 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Apple Releases OS X 10.10.1 Yosemite, iOS 8.1.1 Updates
November 17, 2014, 1:43 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information