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Print 15 comment(s) - last by Pudro.. on Jan 4 at 4:10 PM

Verizon and Sprint are targets, too

AT&T is looking to poach T-Mobile customers by offering hundreds of dollars to make the switch. 

According to AT&T, it will give T-Mobile customers up to $450 per line to switch over to its network. Part of this consists of a $200 credit for every line brought over from T-Mobile, which can be used by customers who switch, activate a phone/buy a new one at full price, and select a Next plan.

The other portion is made up with promotion cards worth up to $250 for every smartphone trade-in, and this credit can only be put toward certain AT&T products or to pay your wireless bill. The amount on the card is determined by the type of phone traded in, its age and the shape its in. 


[SOURCE: 9 to 5 Mac]

While T-Mobile is the main target, AT&T is also going after Verizon and Sprint in a smaller effort to steal customers. Verizon and Sprint customers who switch to AT&T are eligible for a $100 minimum trade-in when choosing a Next plan and pay a low price of $25 per smartphone on Mobile Share Value plans. 

However, AT&T is hitting T-Mobile the hardest likely because of rumors that T-Mobile will announce a similar offer against AT&T at the Consumer Electronics Show (CES) next week. 

It's amusing to see the two competing so fiercely, considering AT&T tried to acquire T-Mobile back in 2011 for $39 billion. However, the U.S. Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) worried about anticompetitive issues surrounding the acquisition and it was killed off in late 2011. AT&T paid T-Mobile $3 billion in cash for the failed attempt. 

AT&T's new offerings for T-Mobile customers begins January 3, for those tempted to switch. 

Source: AT&T



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No way, No how...
By OoklaTheMok on 1/3/2014 1:36:41 PM , Rating: 5
I have four lines with T-Mobile... and it only costs me $100/mo. Each line has unlimited talk/text/data (data: first 500MB @ LTE/4G). There is no way that AT&T is going to even come close to that, let alone match the rest of what I get with T-Mobile.

Maybe they should try addressing the reasons why people are leaving AT&T in droves for T-Mobile... Contracts, rate plans, innovative features and customer service.




RE: No way, No how...
By Homerboy on 1/3/2014 4:08:42 PM , Rating: 2
Not questioning you on your plan, but I want to know how/where you got that plan.

I'm looking to get new phones/lines for the family (me, wife +2 kids) and that seems RIGHT up our alley.

I actually have $30 plan right now for myself with TMo, and I'm happy. So if I can get everyone online with them for $100, I'd be ecstatic.

Thanks in advance.


RE: No way, No how...
By Nutzo on 1/3/2014 4:57:58 PM , Rating: 2
I have the same T-Mobile family plan. $80 for line 1 & 2, and an additional $10 each for lines 3, 4 & 5.

I have 3 lines, for $90 (around $100 with all the taxes and FCC fees)

It's the standard family plan right on the T-mobile web site.
The catch is that this does not include the cost of the phones, or give you cheaper subsidized phone like the other guys.

You can usually find cheaper, unlocked phones that you can use with T-Mobile for less than what T-Mobile charges.
I picked up a couple Nexus 4 phones when they were $250 last year, while T-Mobile still wanted over $400 for the same phone.


RE: No way, No how...
By coolkev99 on 1/4/2014 8:26:05 AM , Rating: 2
Just go to a T-mobile store. Done.

We have the same plan, got on board about 6 months ago. We used to be ATT customers - with "dumb" phones. Now we all have smartphones with T-mobile and pay no more in monthly costs. (less actually)

After we divide everything up equally between all 4 of us I pay only $28 per month for unlimited talk/text/data. 4G speeds are capped at 500mb/month per line. I have yet to exceed my 500mb, but I admit I am a light data user.

Like the post says above, NOTHING AT&T offers comes close!


RE: No way, No how...
By kmmatney on 1/3/2014 4:51:49 PM , Rating: 2
I switched the family to Ting - with 4 phones, most months the total bill is $51 for all 4 phones. If we use more data the bill sometimes goes to $62. We just don't watch YouTube videos while not on Wifi. It uses the Sprint network, but so far it has worked well where we live (Denver suburbs). My work provides me with an unlimited plan from AT&T, but if I had to pay with my own money I'd be using Ting as well.


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