Print 8 comment(s) - last by inperfectdarkn.. on Jan 3 at 1:58 AM

It's for new users only

Netflix is offering a new, cheaper single stream plan for new users (sorry, existing customers).

According to Adweek, Netflix has introduced a single-screen standard-definition stream plan for $6.99 per month, which is a dollar less than the two-stream high-resolution plan for $7.99 (which is what most customers use). 

The single stream plan is reportedly only available to new customers. A Netflix customer service representative said this is because the company is only testing it on a certain group for now, and while it could eventually roll out to larger audiences, Netflix isn't making any promises for now. 


"We always are testing new things and this is a test for a $6.99 single stream plan," said a Netflix spokeswoman. "Not all people will see this option and it may not be something we ever offer generally."

Netflix has been trying to cut down the amount of password-sharing on its service by offering more attractive options. For those that need multiple screens, there's a third streaming option for four screens in high or standard definition for $11.99 per month. 

Netflix currently has 40 million subscribers. 

Source: Adweek

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By Warren21 on 1/1/2014 6:03:50 PM , Rating: 2
My guess is that the primary target of this service aren't (globally-speaking) well-off westerners. I'm assuming that Netflix charges the equivalent of 8 USD monthly everywhere. To people that don't have the bandwidth, the TV set, etc. for HD service, the $12/yr might be a tangible savings.

That being said, I agree that as a North American living in an internet-centric household, this doesn't make sense for me...

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