Print 8 comment(s) - last by inperfectdarkn.. on Jan 3 at 1:58 AM

It's for new users only

Netflix is offering a new, cheaper single stream plan for new users (sorry, existing customers).

According to Adweek, Netflix has introduced a single-screen standard-definition stream plan for $6.99 per month, which is a dollar less than the two-stream high-resolution plan for $7.99 (which is what most customers use). 

The single stream plan is reportedly only available to new customers. A Netflix customer service representative said this is because the company is only testing it on a certain group for now, and while it could eventually roll out to larger audiences, Netflix isn't making any promises for now. 


"We always are testing new things and this is a test for a $6.99 single stream plan," said a Netflix spokeswoman. "Not all people will see this option and it may not be something we ever offer generally."

Netflix has been trying to cut down the amount of password-sharing on its service by offering more attractive options. For those that need multiple screens, there's a third streaming option for four screens in high or standard definition for $11.99 per month. 

Netflix currently has 40 million subscribers. 

Source: Adweek

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By inighthawki on 1/1/2014 4:22:24 PM , Rating: 2
Agreed. $1 a month is basically nothing even to the poorest of poor people. The only way it makes any sense is if you live alone, have no family, and don't have an HDTV. Even then, you're not saving a lot. $12 a year...

By Warren21 on 1/1/2014 6:03:50 PM , Rating: 2
My guess is that the primary target of this service aren't (globally-speaking) well-off westerners. I'm assuming that Netflix charges the equivalent of 8 USD monthly everywhere. To people that don't have the bandwidth, the TV set, etc. for HD service, the $12/yr might be a tangible savings.

That being said, I agree that as a North American living in an internet-centric household, this doesn't make sense for me...

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