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Ford Atlas Concept
Switch from steel to aluminum bodies is a major change for Ford

The F-150 truck is a very important vehicle for Ford, as it is the company top seller and a huge source of profit. The next generation of the F-150 is making a move to aluminum for portions of its structure in an effort to shed about 700 pounds and become more fuel-efficient.
The key for Ford is apparently to show F-150 fans the aluminum used in the truck has more in common with military vehicles that puny Coke cans. Ford has reportedly asked aluminum provider Alcoa to provide some military grade aluminum for its display at the Detroit auto show where the truck will debut.
“This is already the most significant debut at the auto show,” Joe Langley, a production analyst for researcher IHS Automotive, said in a interview with Bloomberg News. “Everybody’s going to be dissecting that thing for a long time, especially since Ford will be taking such a big gamble.”

The F-150 is a huge moneymaker for Ford and if fans of the truck don’t feel comfortable with the truck's new aluminum material, it could mean a big profit slump for Ford. The F-150 has been the best selling pickup line for 36 years and the bestselling vehicle in the country for 32 years.
Ford is looking at about six weeks of downtime for its truck building plants to switch machinery, tooling, and robots to facilitate the move from steel to aluminum bodies.

The huge weight savings are expected to help push the F-150 to nearly 30 mpg highway in its most efficient trim levels (there has been talk of possibly adding a 2.7-liter, six-cylinder EcoBoost engine to the powertrain mix). The most efficient model in the current F-150 lineup only musters 23 mpg highway. And it's almost guaranteed that the next generation F-150 will feature start-stop technology to improve city fuel economy.
The new F-150 is expected to resemble the Atlas concept that was unveiled earlier this year

Source: Bloomberg

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RE: Why so large now?
By Argon18 on 12/31/2013 3:25:13 PM , Rating: 0
"I must admit I'm always puzzled on my trips to the US and Canada when I see these huge trucks rumbling around.


They never have anything larger in the back than a Labrador.

I don't think I've ever seen one actually lugging anything of consequence. I saw a garden rake once.

Most odd."

It's an American cultural thing. Redneck dick-swinging is all it is. "My truck is bigger than yours" kind of a thing. Yes, some people tow a large boat or horses or whatnot. But the vast majority of these truckhead fools use it purely to drive the kids to school, and shopping trips to wall-mart.

A small red sports car was the stereotypical short balding small-dick middle aged man car of the 1980's. An ego boost for his image. But nowadays it's the oversized truck or SUV. Nothing says "insecure" like commuting to your white collar office job in one of these jumbo pieces of crap.

RE: Why so large now?
By troysavary on 12/31/2013 4:36:19 PM , Rating: 1
Nothing says insecure like commenting on the sizes of sexual appendages of those having different tastes or opinions.

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