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Ford Atlas Concept
Switch from steel to aluminum bodies is a major change for Ford

The F-150 truck is a very important vehicle for Ford, as it is the company top seller and a huge source of profit. The next generation of the F-150 is making a move to aluminum for portions of its structure in an effort to shed about 700 pounds and become more fuel-efficient.
 
The key for Ford is apparently to show F-150 fans the aluminum used in the truck has more in common with military vehicles that puny Coke cans. Ford has reportedly asked aluminum provider Alcoa to provide some military grade aluminum for its display at the Detroit auto show where the truck will debut.
 
“This is already the most significant debut at the auto show,” Joe Langley, a production analyst for researcher IHS Automotive, said in a interview with Bloomberg News. “Everybody’s going to be dissecting that thing for a long time, especially since Ford will be taking such a big gamble.”

The F-150 is a huge moneymaker for Ford and if fans of the truck don’t feel comfortable with the truck's new aluminum material, it could mean a big profit slump for Ford. The F-150 has been the best selling pickup line for 36 years and the bestselling vehicle in the country for 32 years.
 
Ford is looking at about six weeks of downtime for its truck building plants to switch machinery, tooling, and robots to facilitate the move from steel to aluminum bodies.

 
 
The huge weight savings are expected to help push the F-150 to nearly 30 mpg highway in its most efficient trim levels (there has been talk of possibly adding a 2.7-liter, six-cylinder EcoBoost engine to the powertrain mix). The most efficient model in the current F-150 lineup only musters 23 mpg highway. And it's almost guaranteed that the next generation F-150 will feature start-stop technology to improve city fuel economy.
 
The new F-150 is expected to resemble the Atlas concept that was unveiled earlier this year

Source: Bloomberg



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RE: 100mpg civic
By troysavary on 12/31/2013 10:08:00 AM , Rating: 2
It is easy building a 100+ MPG car. Building one that people will buy, on the other hand...


RE: 100mpg civic
By zephyrprime on 1/2/2014 12:53:08 PM , Rating: 2
You are right, people do not want to buy a 100mpg car. However, people need to think outside the box. A 100mpg car would suck and nobody would want to buy it. However, this is only true if you only have *1* car. If you had multiple cards per person, then people would be willing to buy a 100mpg car because they would also have other bigger cars too. The reason people don't buy multiple cars is cost and storage space. There's no way to completely eliminate these problems but maybe there's a way to partially eliminate the cost problem. Two ways to reduce the cost of ownership are to eliminate redundant insurance costs and licensing costs. What we should do is to move towards insurance costs based upon miles driven rather than number of cars owned.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins














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