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Ford Atlas Concept
Switch from steel to aluminum bodies is a major change for Ford

The F-150 truck is a very important vehicle for Ford, as it is the company top seller and a huge source of profit. The next generation of the F-150 is making a move to aluminum for portions of its structure in an effort to shed about 700 pounds and become more fuel-efficient.
The key for Ford is apparently to show F-150 fans the aluminum used in the truck has more in common with military vehicles that puny Coke cans. Ford has reportedly asked aluminum provider Alcoa to provide some military grade aluminum for its display at the Detroit auto show where the truck will debut.
“This is already the most significant debut at the auto show,” Joe Langley, a production analyst for researcher IHS Automotive, said in a interview with Bloomberg News. “Everybody’s going to be dissecting that thing for a long time, especially since Ford will be taking such a big gamble.”

The F-150 is a huge moneymaker for Ford and if fans of the truck don’t feel comfortable with the truck's new aluminum material, it could mean a big profit slump for Ford. The F-150 has been the best selling pickup line for 36 years and the bestselling vehicle in the country for 32 years.
Ford is looking at about six weeks of downtime for its truck building plants to switch machinery, tooling, and robots to facilitate the move from steel to aluminum bodies.

The huge weight savings are expected to help push the F-150 to nearly 30 mpg highway in its most efficient trim levels (there has been talk of possibly adding a 2.7-liter, six-cylinder EcoBoost engine to the powertrain mix). The most efficient model in the current F-150 lineup only musters 23 mpg highway. And it's almost guaranteed that the next generation F-150 will feature start-stop technology to improve city fuel economy.
The new F-150 is expected to resemble the Atlas concept that was unveiled earlier this year

Source: Bloomberg

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RE: Why so large now?
By jabber on 12/29/2013 12:42:34 PM , Rating: 2
I must admit I'm always puzzled on my trips to the US and Canada when I see these huge trucks rumbling around.


They never have anything larger in the back than a Labrador.

I don't think I've ever seen one actually lugging anything of consequence. I saw a garden rake once.

Most odd.

RE: Why so large now?
By Spuke on 12/29/2013 3:25:24 PM , Rating: 2
They never have anything larger in the back than a Labrador.
I think you're lying. I see contractor trucks and trucks towing and hauling loads quite often. As a matter of fact, I see more work trucks than privately owned one's. What I do find interesting is that a Nissan Frontier (Navara) in the UK has a max payload of 2400 lbs but that same truck here in the US has a max payload of 1500 lbs. That would definitely account for the size differences in trucks. Some folks that use their trucks for a living tell me the bed size is the biggest issue. Apparently the standard is being able to lay a 4x8 sheet of plywood flat in the bed.

RE: Why so large now?
By jabber on 12/31/2013 1:04:44 PM , Rating: 2
Yes much more a van culture here than truck culture.

Stops stuff getting wet too.

RE: Why so large now?
By Nfarce on 12/29/2013 8:22:38 PM , Rating: 2
Uhm, you do realize that trucks don't always have a trailer attached to them or bails of hay or firewood in their beds 7x24, right? I have a Nissan Frontier which mostly tows a boat on the weekends about 6 months out of the year. It is also used to get firewood in the fall and winter months, the occasional Home Depot run with landscaping stuff, and a few other errands for large things that can't fit in my cars. Friends also borrow it from time to time for truck stuff.

Besides, what the hell business is it of yours what someone chooses to do with THEIR truck even if it means using it like a car??

RE: Why so large now?
By Spuke on 12/30/2013 2:25:10 AM , Rating: 2
Besides, what the hell business is it of yours what someone chooses to do with THEIR truck even if it means using it like a car??

RE: Why so large now?
By troysavary on 12/31/2013 9:56:22 AM , Rating: 2
I am not using the power of my GPU to its' fullest when I type this post, but there are times when I want that power. A truck is the same. When I want to go off-road, haul firewood, move a buddy's sofa, pick up rocks or sod for landscaping, etc, a truck is what I need. Does it sometimes get used simply to take me where I want to go? Sure, but who are you to tell me what I can or can not do in a vehicle?

RE: Why so large now?
By Argon18 on 12/31/13, Rating: 0
RE: Why so large now?
By troysavary on 12/31/2013 4:36:19 PM , Rating: 1
Nothing says insecure like commenting on the sizes of sexual appendages of those having different tastes or opinions.

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