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Ford Atlas Concept
Switch from steel to aluminum bodies is a major change for Ford

The F-150 truck is a very important vehicle for Ford, as it is the company top seller and a huge source of profit. The next generation of the F-150 is making a move to aluminum for portions of its structure in an effort to shed about 700 pounds and become more fuel-efficient.
The key for Ford is apparently to show F-150 fans the aluminum used in the truck has more in common with military vehicles that puny Coke cans. Ford has reportedly asked aluminum provider Alcoa to provide some military grade aluminum for its display at the Detroit auto show where the truck will debut.
“This is already the most significant debut at the auto show,” Joe Langley, a production analyst for researcher IHS Automotive, said in a interview with Bloomberg News. “Everybody’s going to be dissecting that thing for a long time, especially since Ford will be taking such a big gamble.”

The F-150 is a huge moneymaker for Ford and if fans of the truck don’t feel comfortable with the truck's new aluminum material, it could mean a big profit slump for Ford. The F-150 has been the best selling pickup line for 36 years and the bestselling vehicle in the country for 32 years.
Ford is looking at about six weeks of downtime for its truck building plants to switch machinery, tooling, and robots to facilitate the move from steel to aluminum bodies.

The huge weight savings are expected to help push the F-150 to nearly 30 mpg highway in its most efficient trim levels (there has been talk of possibly adding a 2.7-liter, six-cylinder EcoBoost engine to the powertrain mix). The most efficient model in the current F-150 lineup only musters 23 mpg highway. And it's almost guaranteed that the next generation F-150 will feature start-stop technology to improve city fuel economy.
The new F-150 is expected to resemble the Atlas concept that was unveiled earlier this year

Source: Bloomberg

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RE: Why so large now?
By zephyrprime on 12/27/2013 1:03:15 PM , Rating: 1
You are right. It's all about consumerism. Ford produced a smaller truck (the Ranger) but they discontinued it because no one wanted to buy them :/

RE: Why so large now?
By CaedenV on 12/27/2013 2:28:24 PM , Rating: 2
I was going to get a Ranger, but they discontinued it the year I was going to buy one. As I was only going to use it for hauling stuff on occasion I opted for a wagon car instead.

Granted, I suppose expecting them to extend a model one extra year just for me may be a little egotistical :P

RE: Why so large now?
By Souka on 12/27/2013 2:38:01 PM , Rating: 2
I got a great 1997 Mazda B4000 (it's a Ford Ranger really) with about 45k miles on it I'm selling. Barely a scratch on it, clean title :)


RE: Why so large now?
By stm1185 on 12/27/2013 11:27:36 PM , Rating: 2
I didnt see the point of the smaller truck. You werent really getting that much improved fuel economy or pricing.

RE: Why so large now?
By Argon18 on 12/31/2013 3:14:56 PM , Rating: 2
The Ranger is great because you can actually see and reach into the bed. In the rest of the world, small Ranger-sized pickups with a 4-cyl turbo diesel engine are returning 40 mpg highway.

For people who need to haul crap, but do not need to tow, a Ranger sized pickup makes the most sense. Not to mention folks who live in urban areas, and appreciate the improved visibility you get in a smaller truck, ease of parking, etc.

RE: Why so large now?
By Richard875yh5 on 12/31/2013 9:16:11 AM , Rating: 2
GM is coming out with a completely redesigned Colorado next year. That is the truck I will buy. It support to be world class vehicle. I believe that will be the case judging from the great vehicles GM has come out with recently.

RE: Why so large now?
By aebiv on 1/2/2014 1:20:10 PM , Rating: 2
No, they canned the Ranger because the powertrain sucked for reliability, mileage, and power.

They were impossible to work on even for minor suspension repair (bushings and such).

RE: Why so large now?
By Darkk on 1/3/2014 12:07:29 AM , Rating: 2
Yes, I drove the Ranger with manual transmission as a company truck and OMG. I was like why this thing have any power? I kept shifting to find the best way to move this thing. Ever since then I vowed to never drive it again.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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