Netflix to Stream House of Cards in 4K via HEVC H.265 Compression
December 19, 2013 11:38 AM
comment(s) - last by
Netflix says new compression format will improve picture for HD viewers too
attributed some of its impressive growth
to its successful and critically acclaimed original show
House of Cards
. Netflix will now use the second season of the show as a vehicle for its efforts to provide customers with 4k resolution content.
Netflix says that the 4K programming will be offered through smart TV apps on next generation 4k TVs. Netflix's Chief Product Officer Neil Hunt said in an interview with
, "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they'll be announcing them at CES."
As for the possibility of 4K streaming content coming to next generation consoles like the
, don’t hold your breath.
Hunt added, "The new game consoles may eventually be 4K-capable. But the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it's just a little premature. So we probably will see that, but right now we're talking about 4K Netflix built into the smart TV."
While some of us have a hard time streaming full HD resolution broadcasts thanks to slow broadband speeds around much of the U.S., Netflix is leaning on technology to allow owners of 4K TVs to stream the higher resolution format.
"We're pushing forward with new encoding technology – we'll be using H.265, which is colloquially known as HEVC, instead of AVC H.264," Hunt explains. "We think with that we're going to be delivering in the 10-16Mbps range – about 15Mbps is probably what we should think of."
The new compression format will allow a higher resolution picture without needing a major step up in bitrate. Hunt promises that people that don’t have 4K TVs will also see a benefit, noting, “We're pioneering HEVC, which is about twice as efficient as AVC. And so, when we start to see those HEVC decoders get real, and the encoders get more efficient, we're going to be able to recode all the HD content – and the standard-def content, for that matter – in HEVC. So people with a 2 Mbps DSL will be able to receive a better picture than they do today."
This article is over a month old, voting and posting comments is disabled
RE: Built in to TV's. Who cares
12/20/2013 12:01:11 AM
Yeah man... Why don't they just "flip the switch" and "make it work"?
RE: Built in to TV's. Who cares
12/23/2013 4:16:37 PM
Why don't they just "flip the switch" and "make it work"?
Holy Crap! Quantum Computing solved.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Xbox One Review Roundup: Voice Recognition Needs Work, Games are Gorgeous
November 20, 2013, 11:21 AM
PlayStation 4 Review Roundup: Great Hardware, Not Enough Games
November 15, 2013, 5:50 PM
Netflix Says "House of Cards" is the Reason for Subscriber Growth
April 23, 2013, 12:48 PM
AT&T Defeats Purpose of New Apple SIM, Locks iPad Air 2 SIMs to Its Network
October 24, 2014, 2:17 PM
Microsoft to Discontinue Free, Ad-supported Xbox Music Service on December 1
October 23, 2014, 10:03 AM
Christian Bale Confirmed to Play Steve Jobs in Upcoming Film
October 23, 2014, 8:43 AM
Monica Lewinsky Speaks Out, Calls Herself "Patient-Zero" for Internet Cyberbullying
October 21, 2014, 2:25 PM
Google Fiber Finally Heading to Austin, Texas in December
October 16, 2014, 11:48 AM
Dropbox Flexes Security Muscle, Appears to Have Squashed Password Breach
October 15, 2014, 12:12 PM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information