Netflix to Stream House of Cards in 4K via HEVC H.265 Compression
December 19, 2013 11:38 AM
comment(s) - last by
Netflix says new compression format will improve picture for HD viewers too
attributed some of its impressive growth
to its successful and critically acclaimed original show
House of Cards
. Netflix will now use the second season of the show as a vehicle for its efforts to provide customers with 4k resolution content.
Netflix says that the 4K programming will be offered through smart TV apps on next generation 4k TVs. Netflix's Chief Product Officer Neil Hunt said in an interview with
, "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they'll be announcing them at CES."
As for the possibility of 4K streaming content coming to next generation consoles like the
, don’t hold your breath.
Hunt added, "The new game consoles may eventually be 4K-capable. But the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it's just a little premature. So we probably will see that, but right now we're talking about 4K Netflix built into the smart TV."
While some of us have a hard time streaming full HD resolution broadcasts thanks to slow broadband speeds around much of the U.S., Netflix is leaning on technology to allow owners of 4K TVs to stream the higher resolution format.
"We're pushing forward with new encoding technology – we'll be using H.265, which is colloquially known as HEVC, instead of AVC H.264," Hunt explains. "We think with that we're going to be delivering in the 10-16Mbps range – about 15Mbps is probably what we should think of."
The new compression format will allow a higher resolution picture without needing a major step up in bitrate. Hunt promises that people that don’t have 4K TVs will also see a benefit, noting, “We're pioneering HEVC, which is about twice as efficient as AVC. And so, when we start to see those HEVC decoders get real, and the encoders get more efficient, we're going to be able to recode all the HD content – and the standard-def content, for that matter – in HEVC. So people with a 2 Mbps DSL will be able to receive a better picture than they do today."
This article is over a month old, voting and posting comments is disabled
h.265 support in PCs?
12/19/2013 2:35:52 PM
Does anyone know when dedicated h265 decode support will become available? I'd hope that next years IGPs and GPUs would have it; but haven't seen anything about it either way.
Until hardware decode is available, what level of CPU/GPU will be needed to do software decoding at 1080p/4k?
RE: h.265 support in PCs?
12/19/2013 4:11:11 PM
Qualcomm Snapdragon 805 but I haven't seen set top boxes capable of using h.265 yet. Of the software decoders Ive seen one specify an Intel I7 is required.
RE: h.265 support in PCs?
12/21/2013 4:39:44 AM
Broadcom's BCM7445 has been out since January.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
Xbox One Review Roundup: Voice Recognition Needs Work, Games are Gorgeous
November 20, 2013, 11:21 AM
PlayStation 4 Review Roundup: Great Hardware, Not Enough Games
November 15, 2013, 5:50 PM
Netflix Says "House of Cards" is the Reason for Subscriber Growth
April 23, 2013, 12:48 PM
eBay to Spin Off PayPal Business Next Year
September 30, 2014, 7:28 AM
Facebook to Use Your Browsing Data to Sell Offsite Display Ads
September 29, 2014, 3:52 PM
After Microsoft Complains, EU Rejects Google's Search Settlement for Second Time
September 23, 2014, 4:58 PM
Microsoft Expands Free Office 365 to All College Students
September 22, 2014, 3:21 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information