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Netflix says new compression format will improve picture for HD viewers too

Netflix has attributed some of its impressive growth to its successful and critically acclaimed original show House of Cards. Netflix will now use the second season of the show as a vehicle for its efforts to provide customers with 4k resolution content.
Netflix says that the 4K programming will be offered through smart TV apps on next generation 4k TVs. Netflix's Chief Product Officer Neil Hunt said in an interview with Stuff, "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they'll be announcing them at CES."
As for the possibility of 4K streaming content coming to next generation consoles like the Xbox One and PlayStation 4, don’t hold your breath.
Hunt added, "The new game consoles may eventually be 4K-capable. But the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it's just a little premature. So we probably will see that, but right now we're talking about 4K Netflix built into the smart TV."

While some of us have a hard time streaming full HD resolution broadcasts thanks to slow broadband speeds around much of the U.S., Netflix is leaning on technology to allow owners of 4K TVs to stream the higher resolution format.
"We're pushing forward with new encoding technology – we'll be using H.265, which is colloquially known as HEVC, instead of AVC H.264," Hunt explains. "We think with that we're going to be delivering in the 10-16Mbps range – about 15Mbps is probably what we should think of."
The new compression format will allow a higher resolution picture without needing a major step up in bitrate. Hunt promises that people that don’t have 4K TVs will also see a benefit, noting, “We're pioneering HEVC, which is about twice as efficient as AVC. And so, when we start to see those HEVC decoders get real, and the encoders get more efficient, we're going to be able to recode all the HD content – and the standard-def content, for that matter – in HEVC. So people with a 2 Mbps DSL will be able to receive a better picture than they do today."

Sources: Stuff, Stuff

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Built in to TV's. Who cares
By Gunbuster on 12/19/2013 1:34:54 PM , Rating: 2
How about they just flip the switch now and make it work for people with computers and 4K displays. It's not that hard Netflix...

RE: Built in to TV's. Who cares
By lamerz4391 on 12/19/2013 3:32:57 PM , Rating: 2
Uh yeah, it's not that easy there chief. Does your hardware support h.265 decode at all, much less at 4K? Probably not.

RE: Built in to TV's. Who cares
By flyingpants1 on 12/20/2013 12:01:11 AM , Rating: 4
Yeah man... Why don't they just "flip the switch" and "make it work"?

By puter_geek_01 on 12/23/2013 4:16:37 PM , Rating: 2
Why don't they just "flip the switch" and "make it work"?

Holy Crap! Quantum Computing solved.

RE: Built in to TV's. Who cares
By pandemonium on 12/20/2013 6:00:03 AM , Rating: 2
Because Netflix uses Silverlight and Silverlight does not support software support for H.265 yet.

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