Samsung Creates "Synergy" by Merging Mobile, Digital Imaging Divisions
December 13, 2013 9:53 AM
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Samsung merges divisions and shakes up executive ranks
The lines between
, and digital cameras are being further blurred with each new gadget release. Many of the smartphones on the market today are capable of replacing point and shoot cameras in functionality and image quality.
In an effort to help leverage synergies between its wireless operations and imaging divisions, Samsung has announced an in-house merger. Samsung has merged its Digital Imaging Business Division and its Wireless Business Division. Samsung hopes the move will help it capture a bigger chunk of the global mirrorless camera market by 2015. Samsung announced the reorganization of divisions on December 11.
Samsun Galaxy S4 Zoom
Samsung Electronics explained, “We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.”
There is no word on when the first product from the newly merged wireless and camera divisions of Samsung will debut. However, the company already has some whacky “combo” products on the market such as the
Android-powered Galaxy S4 Zoom
This article is over a month old, voting and posting comments is disabled
12/13/2013 10:28:56 AM
Good, maybe they will improve the worst-in-class low-light camera performance across their Galaxy S line of smartphones.
Most people carry a smartphone instead of a P&S nowadays. Galaxy cameras are a niche product that embody the worst of both worlds - thicker and less capable than a phone, but often still not as good as a dedicated camera.
12/13/2013 10:27:06 PM
People who care about taking good pictures with their phones buy Nokias anyway, but maybe this means Samsung is taking that market more seriously now.
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