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Consumer Reports finds little justification for the Cadillac ELR's high price

Consumer Reports has laid its hands on the 2015 Cadillac ELR plug-in hybrid and spent ten days testing out the high-end hybrid vehicle. The publication says that after ten days of driving the car, it's hard to categorize.
 
While the Chevrolet Volt costs around $34,000 before a $7,500 federal tax credit, the Cadillac ELR with the same drivetrain starts at $75,000. Consumer Reports says that the massive sticker price for the ELR doesn’t add up.
 
The publication says that the rear seats in the ELR are much tighter than the rear seats in the Volt, which were already nearly too small for adults. Consumer Reports does say that the ELR is much nicer to drive than the Volt, and that you can barely hear the gas engine when it turns on.

 
The interior is also "sumptuous" and beautifully finished according to the publication. In the end, Consumer Reports felt that the car was "rather ordinary" and lacks the "zip" you expect in a high-end coupe. The publication says they would rather be rolling around in the roomier and better performing Tesla Model S, granted the Model S can be much more expensive than the ELR and is hindered by the range of its battery pack and reliance on recharging.
 
The ELR can go for 35 miles thanks to its 16.5 kWh battery and has an 84hp gas engine to assist on longer trips.
 
GM wants people to compare the Cadillac ELR to the BMW 6-Series Grand Coupe that carries a price of $88,000.

Source: Consumer Reports



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You guys are missing the point...
By SAN-Man on 12/11/2013 8:10:16 PM , Rating: 2
Caddy wants people talking about the brand, and they are. The ELR is getting people talking about the brand, and in the same sentence as the number 75,000. It doesn't matter if it's worth it or not. We're still talking about it.

Caddy is also trying to take the brand up a few notches in price. The "Art and Science" years have been good for Caddy, brought them back from the dead. Now, they want to be considered with BMW, Merc, Audi - and the truth is they deserve to be, their cars are as good and some times better.

Looks at the CTS. The outgoing car (2013) has a base MSRP of $39,095. For 2014, the redesigned model has a base MSRP of $45,100 that base model can be optioned well north of $60,000.00

Caddy marketing the last few years has worked. The ELR isn't worth $75K, of course not. Caddy knows it. It's all marketing folks, and you're (Daily Tech and the general public) eating it up.




RE: You guys are missing the point...
By Dr. Kenneth Noisewater on 12/11/2013 8:45:26 PM , Rating: 2
quote:
Caddy wants people talking about the brand, and they are. The ELR is getting people talking about the brand, and in the same sentence as the number 75,000. It doesn't matter if it's worth it or not. We're still talking about it.


I suppose, though most of that talk is mainly: "Man, can you believe GM wants $75k for that Cadillac ELR? That's at least $20k too much!"


By SAN-Man on 12/11/2013 10:17:18 PM , Rating: 2
Yeah, I agree with you but think about this - the fact that we think $55K is reasonable for essentially a Volt with two fewer doors, leather seats and a Caddy badge means the marketing has worked. :)

This type of thinking means that Caddy has really moved into "propeller" territory where it's selling an idea more than a car.


RE: You guys are missing the point...
By Reclaimer77 on 12/12/2013 1:24:08 PM , Rating: 2
A lot of "talk" happened for the Volt too. Hell they had the leader of the free world flapping his goddamn jaws about it every day.

It's still regarded a failure.

In America talk is still cheap.


By SAN-Man on 12/19/2013 5:22:14 PM , Rating: 2
It's regarded by you as a failure. No offence but I don't even know who you are...


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