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Consumer Reports finds little justification for the Cadillac ELR's high price

Consumer Reports has laid its hands on the 2015 Cadillac ELR plug-in hybrid and spent ten days testing out the high-end hybrid vehicle. The publication says that after ten days of driving the car, it's hard to categorize.
 
While the Chevrolet Volt costs around $34,000 before a $7,500 federal tax credit, the Cadillac ELR with the same drivetrain starts at $75,000. Consumer Reports says that the massive sticker price for the ELR doesn’t add up.
 
The publication says that the rear seats in the ELR are much tighter than the rear seats in the Volt, which were already nearly too small for adults. Consumer Reports does say that the ELR is much nicer to drive than the Volt, and that you can barely hear the gas engine when it turns on.

 
The interior is also "sumptuous" and beautifully finished according to the publication. In the end, Consumer Reports felt that the car was "rather ordinary" and lacks the "zip" you expect in a high-end coupe. The publication says they would rather be rolling around in the roomier and better performing Tesla Model S, granted the Model S can be much more expensive than the ELR and is hindered by the range of its battery pack and reliance on recharging.
 
The ELR can go for 35 miles thanks to its 16.5 kWh battery and has an 84hp gas engine to assist on longer trips.
 
GM wants people to compare the Cadillac ELR to the BMW 6-Series Grand Coupe that carries a price of $88,000.

Source: Consumer Reports



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GM gets it wrong again...
By OoklaTheMok on 12/11/2013 4:45:46 PM , Rating: 2
In my opinion, only Tesla has got the electric/hybrid business model well defined, by starting at the high-end and is working the technology down to lower price ranges.

GM could have done this as well when they were designing the Volt. They determined that some technologies/features would have been too expensive for a $30k price tag. What they should have done at that time, is to make the best hybrid they could reasonably make and branded it as a Cadillac. It would have seen lower volumes, but they could have then worked to mature the technology and ultimately produce it more cost effectively.

Taking this backwards approach is just like the Lexus CT 200h, which is just an uninspiring Prius with Lexus amenities. It doesn't really gain anything at all other than trying to monetize an existing platform.

Again.. snatching defeat from the jaws of victory...




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