Cadillac ELR is Priced Out of Its League According to Consumer Reports
December 11, 2013 11:51 AM
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Consumer Reports finds little justification for the Cadillac ELR's high price
has laid its hands on the 2015 Cadillac ELR plug-in hybrid and spent ten days testing out the high-end hybrid vehicle. The publication says that after ten days of driving the car, it's hard to categorize.
While the Chevrolet Volt costs around $34,000 before a $7,500 federal tax credit, the Cadillac ELR with the same drivetrain starts at $75,000.
says that the massive sticker price for the ELR doesn’t add up.
The publication says that the rear seats in the ELR are much tighter than the rear seats in the Volt, which were already nearly too small for adults.
does say that the ELR is much nicer to drive than the Volt, and that you can barely hear the gas engine when it turns on.
The interior is also "sumptuous" and beautifully finished according to the publication. In the end, Consumer Reports felt that the car was "rather ordinary" and lacks the "zip" you expect in a high-end coupe. The publication says they would rather be rolling around in the roomier and better performing
Tesla Model S
, granted the Model S can be much more expensive than the ELR and is hindered by the range of its battery pack and reliance on recharging.
The ELR can go for 35 miles thanks to its 16.5 kWh battery and has an 84hp gas engine to assist on longer trips.
GM wants people to compare the
Cadillac ELR to the BMW 6-Series Grand Coupe
that carries a price of $88,000.
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12/11/2013 12:31:50 PM
The ELR isn't about cost effectiveness. This is just GM trying to milk a niche for whatever they can while they're one of the only players. I wouldn't be surprised if they have 40% gross margins on the ELR.
There are some people that want a luxurious interior, a smooth and quiet EV ride for most miles, and zero range anxiety. Maybe some of them care about foreign oil, a domestic brand, and/or emissions. It looks awesome, too.
If you think about it, that's really not any more absurd than spending $200k for 0.2s faster 0-60 times, engine sounds, etc.
But there's really not that many people that fit into this niche, which is why they're projecting 1/10th the sales of Tesla. I guess GM figures 3000 * $30k profit is better than 10000 * $5k profit.
12/18/2013 3:06:29 AM
But, the people that fall in that category are going to buy a much better performing Tesla, not an upscaled Volt at twice the price.
At $50k-ish... it might make sense. At $75K, these are going to be lucky to reach 5-digit sales figures.
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