Apple and Samsung See Virtual Tie in Q3 U.S. Sales, Nokia Seizes Fourth
December 5, 2013 8:00 PM
comment(s) - last by
LG also continues to shine and Motorola rebounded slightly
Mobile sales tracking firm Counterpoint Research's
of U.S. smartphone sales in Q3 2013 bring few surprises as the industry trends we've seen playing out for the last year or so continued to run their course.
I. Counterpoint -- U.S. Quarterly Sales
Nokia Oyj.'s (
) devices unit -- a division which Microsoft Corp. (
takes ownership of in Q4
continued its strong growth
. The Windows Phone maker seized 4.1 percent of the U.S. market with its colorful Lumia lineup, which is good enough for fourth place. The phonemaker roughly tripled its Q2 2013 sales share, which had been at 1.4 percent.
Third place LG Electronics, Inc. (
continued its quiet, unheralded sales success
in the U.S. and global markets, taking 8.6 percent of sales. That was down slightly from Q2 2013; the number indicate that Nokia appears to be the main party to cannibalized a bit of the South Korean OEM's sales.
In fifth place was Motorola Mobility, with 3.7 percent of sales. The Google Inc. (
) first-party Android phonemaker hasn't experienced its best year in the U.S. sales-wise, selling roughly half as many units as it did the year before. But in Q3 it appeared that the losses had stabilized, with Motorola selling a fraction more than the 3.6 percent of sales it command in Q2 2013.
In a rough tie for first place were
Comp., Ltd. (
, Inc. (
) -- something that should come as no surprise to tech observers. In Q2 Samsung was narrowly ahead, in Q3 the script was flipped with Apple being ahead by an even narrow margin. Apple commanded 33.7 percent of sales; Samsung won 33.6 percent of them. Together the pair controlled two thirds of smartphone sales in the U.S.
SamsApple... er... Samsung and Apple continued to dominate U.S. sales in Q3. [Image Source: Prefix]
It wouldn't be surprising to see Apple seize a small lead in Q4 in the U.S., based on pent-up demand, and the gains it saw in Q3. Q3 included only 10 days worth of sales of
the iPhone 5C and iPhone 5S
launched on Sept. 20
Blackberry Ltd. now has just a little over 1 percent of the U.S. market as it continues its
slow march towards the grave
, with few left watching or interested.
Of the Chinese legion ZTE Corp. (
) was in sixth
Technologies Comp. (
) took eight place. Japan's Kyocera Corp. (
) also hovered outside the top five, in seventh place. In some ways it was the biggest surprise as the well-known feature phone maker wasn't even in the top 10 in similar rankings last year. It is becoming a niche player thanks to its ruggedized smartphones like the Android-powered Hydro Elite 4G LTE and Torque (which generally come free with a two-year contract).
II. Comscore -- Active Devices by OEM, Usage Estimate
In terms of a more long-term look at where the market is at in terms of data usage by OEM and total device-base by OEM,
are interesting. Like Counterpoint's they show a small uptick in Apple's U.S. usage for the quarter, likely from the new models.
In July-October Apple captured 40.8 percent of traffic, while Samsung saw 25.4 percent.
It's important not to lose sight of the context of these figures, which again only show usage not sales. They also only show changes in usage, not who grew the most in the quarter among all OEMs. For that reason Nokia (who likely was fourth in U.S. sales) didn't even make the list. Likewise Motorola and HTC Corp. (
) -- two Android OEMs that plummeted ins ales in 2013 managed to claim fifth place and third place, respectively.
Listen to that one more time -- HTC was in third place in ComScore's rankings.
It was ninth in actual
for the quarter, according to ComScore. That figure emphasizes the importance of recognizing usage data as a long-running score sheet of who had the best runs averaged over the last few years -- not a tally of who is
the hottest sellers.
For that reason I feel headlines like
comScore: Apple takes 40.6% share as top US smartphone maker...
" are misleadingly worded, if technically correct. Such phrasing fails to immediately convey that this is usage by the total legacy install base, not quarterly sales. Some readers may skim over and miss this distinction altogether.
It should also be mentioned that it's been well noted that iOS users tend to use slightly more data than Android users. While that gap has been closing, and in some cases may even have reversed, it likely still effectively inflated Apple's perceived marketshare a bit in the ComScore numbers.
This article is over a month old, voting and posting comments is disabled
12/6/2013 1:18:36 AM
Apple made their worst enemy by suing and gave Samsung free publicity. The real kicker was their designer testified she could not tell differences between iPhone and Samsung phone. To quite many people, this means "wow Samsung phone must be good". Samsung could consider paying the damage Apple won as advertising fee. They have spent way more than that amount in advertising anyway.
12/6/2013 9:08:24 AM
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Crushing UK Verdict Could Force HTC to Pay Nokia a Fee on Every Device
December 4, 2013, 10:00 PM
BlackBerry Says Goodbye to CFO, COO, CMO
November 25, 2013, 12:26 PM
Nokia Sells 8.8 Million Windows Phones in Q3, Transitions to Telecom Sales
October 29, 2013, 8:11 PM
Apple's Fiscal 2013 Q4 Earnings Show 33.8 Million iPhones Sold, Profit Drop
October 28, 2013, 6:07 PM
Samsung's Smartphone Growth Defies Critics, But Signs of Weakness Also Show
October 25, 2013, 5:44 PM
Apple, World's Most Valuable Tech Company, Bumps AT&T Off of the DOW Index
March 6, 2015, 7:17 PM
Microsoft Launches Budget Lumia 640/640 XL; No High-End Devices Until This Fall
March 4, 2015, 9:10 AM
Finished Apple Watch Expected to be Showcased at"Spring Forward" Mar. 9 Event
February 26, 2015, 12:17 PM
Google Preps Pixel 2 ChromeBook, New X Server Replacement "Freon"
February 24, 2015, 11:12 PM
Report: Samsung Semiconductor Bounces Back w/ iPhone SoC and Memory Orders
February 24, 2015, 1:40 PM
Comcast Borrows Apple's Branding Flourishes for Its Remotes
February 24, 2015, 11:32 AM
Most Popular Articles
Samsung is Bringing Sexy Back w/ Launch of Razor-Thin Galaxy S6 and S6 Edge
March 3, 2015, 2:25 AM
Australian Engineers Successfully Developed 3D-Printed Jet Engines
March 2, 2015, 11:08 AM
Scientists Tap Hard Data on 15,500 Penises to Estimate Average Length
March 3, 2015, 11:22 PM
Windows 10 Adds USB 3.1 for Dual-Role Peripherals, External Display Support
February 27, 2015, 11:39 AM
Windows 10 Testers: Beware Experimental NVIDIA Drivers Tied to DX12 Update
March 3, 2015, 11:13 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information