AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013 11:28 AM
comment(s) - last by
It also unveiled a new Next offering
AT&T must be keeping a close eye on
campaign, because it's starting to tweak its plans as well. AT&T is dropping its off-contract prices, changing its base costs for each data tier and adding a new choice to its
As of right now, AT&T's plans are organized in such a way that per-smartphone costs go down as data plans go up -- and customers still pay that same amount after their contract expires. But with the new changes, smartphones can be added to a plan for a flat rate of $40 each. If the contract expires, AT&T automatically takes $15 off each phone.
The base cost for each data tier has changed as well -- the higher the data tier, the higher the discount. For instance, the old base rate for 1GB was $40, but the new rate is $45 while the 20GB tier went from a $200 base rate to $150.
Here's a chart of the new base rates. You'll notice there's a new 8GB plan, by the way:
Old Base Rate
New Base Rate
Old Per Smartphone
New Per Smartphone (Contract)
As far as Next plans go, AT&T is adding an extra option. Right now, customers can pay their phones off over a 20-month period and upgrade after one year, but the new option allows them to pay phones off over a 26-month period and upgrade at the 18-month mark.
Also, basic phone prices have dropped from $30 to $20.
T-Mobile may have really started something with its UnCarrier strategy as other carriers start bringing prices down. It eliminated contracts for reduced cell phone plans in March and introduced an
early phone upgrade program
in July. Then, in October, it started offering a free unlimited
international text and data plan
This article is over a month old, voting and posting comments is disabled
RE: Am I reading correctly?
12/5/2013 4:20:57 PM
Oh, but don't worry, you can drop to the 8GB plan and only pay $197.
So you get 2GB less for $5 more!
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
T-Mobile Introduces Free Roaming for Unlimited International Text, Data
October 10, 2013, 12:38 PM
AT&T Launching "Next" Phone Upgrade Plan Starting July 26, Verizon to Announce "VZ Edge" Plan
July 16, 2013, 8:04 AM
T-Mobile Unveils New Jump! Program: Twice Yearly Upgrades for $10/Month
July 10, 2013, 4:56 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information