Applebee's to Place Tablets at Each Table for Paying the Check, Ordering Food
December 3, 2013 10:01 AM
comment(s) - last by
You can also play games on the tablets for about a dollar
thinks waiting for the check at a restaurant is much like being held hostage, and it wants to change that by deploying tablets at every table.
, casual dining chain Applebee's is planning to put tablets at each of its tables throughout all 1,865 locations nationally by the end of 2014.
More specifically, Applebee's is rolling out 100,000 tablets total. The tablets will be provided by hardware and software provider
E la Carte
, and they will have 7-inch screens.
The idea behind the tablet deployment is to
engage with customers
in a way that's easy and convenient for them. For instance, if a customer wants to pay the bill and doesn't feel like waiting for the waiter/waitress, they can use the tablet to do so.
"Who hasn't felt like they've been held hostage waiting for a check to arrive?" said Mike Archer, president of Applebee's.
The tablets can also be used to order additional food like appetizers and desserts. However, it won't be a full menu, and it won't replace existing menus. It will simply help with ordering any extras the customer might want while a waiter or waitress continues to take meal orders.
In fact, Archer said that certain Applebee's restaurants that are testing the devices have seen increased appetizer and dessert sales.
Applebee's is also looking to gain some tech cred with the younger generations by offering these tablets. In addition to ordering food and paying the bill, the tablets offer games customers can play for about a dollar.
The restaurant chain isn't too worried about tablet theft, either. Once these devices leave the restaurant, they're pretty much useless.
Chili's, another casual dining chain, recently deployed tablets as well. It plans to cover 800 restaurants by the middle of next year.
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RE: The Future
12/4/2013 1:41:35 PM
The conveyor is still broken at my favorite local sushi place :/
Somehow I don't think this solution will work for much American food though there may be some exceptions. I have a feeling that for certain bar food this could result in increased sales.
To many people on their 3rd beer a plate of fried mozzarella sticks or cheese fries floating in front of them across a conveyor might be more temptation than they can handle.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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