Applebee's to Place Tablets at Each Table for Paying the Check, Ordering Food
December 3, 2013 10:01 AM
comment(s) - last by
You can also play games on the tablets for about a dollar
thinks waiting for the check at a restaurant is much like being held hostage, and it wants to change that by deploying tablets at every table.
, casual dining chain Applebee's is planning to put tablets at each of its tables throughout all 1,865 locations nationally by the end of 2014.
More specifically, Applebee's is rolling out 100,000 tablets total. The tablets will be provided by hardware and software provider
E la Carte
, and they will have 7-inch screens.
The idea behind the tablet deployment is to
engage with customers
in a way that's easy and convenient for them. For instance, if a customer wants to pay the bill and doesn't feel like waiting for the waiter/waitress, they can use the tablet to do so.
"Who hasn't felt like they've been held hostage waiting for a check to arrive?" said Mike Archer, president of Applebee's.
The tablets can also be used to order additional food like appetizers and desserts. However, it won't be a full menu, and it won't replace existing menus. It will simply help with ordering any extras the customer might want while a waiter or waitress continues to take meal orders.
In fact, Archer said that certain Applebee's restaurants that are testing the devices have seen increased appetizer and dessert sales.
Applebee's is also looking to gain some tech cred with the younger generations by offering these tablets. In addition to ordering food and paying the bill, the tablets offer games customers can play for about a dollar.
The restaurant chain isn't too worried about tablet theft, either. Once these devices leave the restaurant, they're pretty much useless.
Chili's, another casual dining chain, recently deployed tablets as well. It plans to cover 800 restaurants by the middle of next year.
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RE: The Future
12/4/2013 11:04:03 AM
Speed does not equate to service. I'm sure some people think it does.
Also, how much would you tip for exceptional service at a high end place? 5%? 10%? Even if people made a reasonable minimum wage, let's say $15/hour, that's a total of $30,000/year for 40 hours/week. And since employers don't like paying overtime suddenly working extra as a waitress dries up because they don't want to pay you $22.50/hour when they could fill in with another person. So let's say an exceptional waiter is making that and gets 5% for being exceptional across all tables. They just took a MASSIVE pay cut.
Sure, it would be great for the average person. But these types of laws don't benefit the exceptional, they benefit the lowest common denominator. THAT is why it equates the American Dream. This country was not built based on the lowest common denominator, it was built around focusing on the best. I get that it has moved away from that and is moving away from that every day. But I don't have to like it and raising the minimum wage is just another way of forcing that to happen.
When I was 16 I didn't make minimum wage due to my work ethic. The people who did really didn't deserve more money. So the government dictating what they should get because of a lack of motivation is absurd.
RE: The Future
12/4/2013 12:45:32 PM
hmm why do you speak of the law? the salary of the waitress isn't defined in the law, it's the owner that sets it and the better the waitresses the better their salary (and better tips), plus since tips aren't part of your salary there are no Taxes on them, so ya if you're an exceptional waitress you'll be well rewarded regardless where you work. To be honest I wonder if the size of the tip isn't related to the looks of the waitress more so than anything else.
I don't know how it is in the US but here without a salary you can't even rent an apartment or ask for a loan.
Anyways even if you're an exceptional waitress you're not living the American dream, no one achieved economical independence by being waitress.
RE: The Future
12/6/2013 1:28:27 PM
Tips are taxable in the US. As they are in the UK.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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