backtop


Print 95 comment(s) - last by Just Tom.. on Dec 6 at 1:28 PM

You can also play games on the tablets for about a dollar

Applebee's thinks waiting for the check at a restaurant is much like being held hostage, and it wants to change that by deploying tablets at every table. 

According to USA Today, casual dining chain Applebee's is planning to put tablets at each of its tables throughout all 1,865 locations nationally by the end of 2014. 

More specifically, Applebee's is rolling out 100,000 tablets total. The tablets will be provided by hardware and software provider E la Carte, and they will have 7-inch screens.

The idea behind the tablet deployment is to engage with customers in a way that's easy and convenient for them. For instance, if a customer wants to pay the bill and doesn't feel like waiting for the waiter/waitress, they can use the tablet to do so. 

"Who hasn't felt like they've been held hostage waiting for a check to arrive?" said Mike Archer, president of Applebee's.


The tablets can also be used to order additional food like appetizers and desserts. However, it won't be a full menu, and it won't replace existing menus. It will simply help with ordering any extras the customer might want while a waiter or waitress continues to take meal orders. 

In fact, Archer said that certain Applebee's restaurants that are testing the devices have seen increased appetizer and dessert sales. 

Applebee's is also looking to gain some tech cred with the younger generations by offering these tablets. In addition to ordering food and paying the bill, the tablets offer games customers can play for about a dollar.

The restaurant chain isn't too worried about tablet theft, either. Once these devices leave the restaurant, they're pretty much useless. 

Chili's, another casual dining chain, recently deployed tablets as well. It plans to cover 800 restaurants by the middle of next year.

Source: USA Today



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: The Future
By tayb on 12/3/2013 5:21:07 PM , Rating: 2
This model is no different from the thousands of restaurants that have an "order at the front and we'll bring the food to you" model. It is not expected to tip someone 15-25% for walking 20 feet carrying food.

This is not a radical idea. Thousands of restaurants operate without a wait staff and they manage just fine.


"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson











botimage
Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki