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You can also play games on the tablets for about a dollar

Applebee's thinks waiting for the check at a restaurant is much like being held hostage, and it wants to change that by deploying tablets at every table. 

According to USA Today, casual dining chain Applebee's is planning to put tablets at each of its tables throughout all 1,865 locations nationally by the end of 2014. 

More specifically, Applebee's is rolling out 100,000 tablets total. The tablets will be provided by hardware and software provider E la Carte, and they will have 7-inch screens.

The idea behind the tablet deployment is to engage with customers in a way that's easy and convenient for them. For instance, if a customer wants to pay the bill and doesn't feel like waiting for the waiter/waitress, they can use the tablet to do so. 

"Who hasn't felt like they've been held hostage waiting for a check to arrive?" said Mike Archer, president of Applebee's.


The tablets can also be used to order additional food like appetizers and desserts. However, it won't be a full menu, and it won't replace existing menus. It will simply help with ordering any extras the customer might want while a waiter or waitress continues to take meal orders. 

In fact, Archer said that certain Applebee's restaurants that are testing the devices have seen increased appetizer and dessert sales. 

Applebee's is also looking to gain some tech cred with the younger generations by offering these tablets. In addition to ordering food and paying the bill, the tablets offer games customers can play for about a dollar.

The restaurant chain isn't too worried about tablet theft, either. Once these devices leave the restaurant, they're pretty much useless. 

Chili's, another casual dining chain, recently deployed tablets as well. It plans to cover 800 restaurants by the middle of next year.

Source: USA Today





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RE: The Future
By Labotomizer on 12/3/2013 5:02:43 PM , Rating: 2
You're telling me you don't think customer service would improve if CS reps were compensated based on tips? I don't know about you but 90%+ of the CS reps I've dealt with over the years are awful. Waiters are just customer service reps that take your order, bring your food and refill your drink.

And to be fair I will fill out a survey at the end of dealing with them if they are really good or really bad. If they are just ok then it's not worth my time.


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