Applebee's to Place Tablets at Each Table for Paying the Check, Ordering Food
December 3, 2013 10:01 AM
comment(s) - last by
You can also play games on the tablets for about a dollar
thinks waiting for the check at a restaurant is much like being held hostage, and it wants to change that by deploying tablets at every table.
, casual dining chain Applebee's is planning to put tablets at each of its tables throughout all 1,865 locations nationally by the end of 2014.
More specifically, Applebee's is rolling out 100,000 tablets total. The tablets will be provided by hardware and software provider
E la Carte
, and they will have 7-inch screens.
The idea behind the tablet deployment is to
engage with customers
in a way that's easy and convenient for them. For instance, if a customer wants to pay the bill and doesn't feel like waiting for the waiter/waitress, they can use the tablet to do so.
"Who hasn't felt like they've been held hostage waiting for a check to arrive?" said Mike Archer, president of Applebee's.
The tablets can also be used to order additional food like appetizers and desserts. However, it won't be a full menu, and it won't replace existing menus. It will simply help with ordering any extras the customer might want while a waiter or waitress continues to take meal orders.
In fact, Archer said that certain Applebee's restaurants that are testing the devices have seen increased appetizer and dessert sales.
Applebee's is also looking to gain some tech cred with the younger generations by offering these tablets. In addition to ordering food and paying the bill, the tablets offer games customers can play for about a dollar.
The restaurant chain isn't too worried about tablet theft, either. Once these devices leave the restaurant, they're pretty much useless.
Chili's, another casual dining chain, recently deployed tablets as well. It plans to cover 800 restaurants by the middle of next year.
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12/3/2013 10:52:40 AM
They put these in one of our local Applebees (apparently as a test) several months ago. The irritating thing to me is that they put video games on the tablets and my kids immediately grab them and want to play with the stupid thing. If you want to play games on it, they add a $1 or $2 charge to the tab and it's super easy for your kids to inadvertantly purchase the games even within the few seconds that it takes us to sit all the kids down then snatch the tablet away from them. We usually ask the wait staff to take the stupid thing away so that our kids don't play with them. If I want my kids playing video games while we wait, I'll hand them my phone.
That said, I've complained every time about the video game charge and it was taken off the bill with no issue by our server. Paying the tab via the tablet is sometimes nice too if you're in a hurry and the kids are getting cranky.
RE: Seen them
12/3/2013 2:24:36 PM
That's what cash is for. Get the bill, leave exactly the amount you want, and walk out. No need to sit around and wait for the waiter. Credit cards are for suckers.
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