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They also don't want to pay much more than a dollar for a public quick charge

A new survey shows that many consumers are not willing to pay over $25,000 for an electric vehicle (EV) or plug-in hybrid.
 
Colorado-based consulting firm Navigant Research recently released the results of its Electric Vehicle Consumer Survey, which showed 71 percent of consumers surveyed wouldn’t buy EVs priced over $25,000. It also showed that 43 percent wouldn't spend over $20,000 for a new EV or plug-in hybrid. 
 
The survey holds results from 1,084 participants total. 
 
Those in the 43 percent not willing to spend over $20,000 will likely have a more difficult time in the EV market, but some vehicles -- like the all-electric Nissan Leaf -- fall into the sub-$25,000 category that would appeal to most consumers. 
 
The 2013 Nissan Leaf saw a $6,400 U.S. price cut earlier this year to $29,650. After the $7,500 federal tax credit is applied, it falls at $22,150. 


This price drop helped the Leaf quite a bit this year when it comes to sales. Through October, U.S. sales of the Leaf are more than two-and-a-half times higher than the year-ago period with 18,078 units sold. 

The survey also noted that 67 percent of participants have a positive opinion on hybrids in general while 61 percent have favorable views on EVs.

As far as specific models, the Chevrolet Volt had the highest familiarity with 44 percent of respondents saying that they're "somewhat familiar" with it while only 6 percent said they're "extremely familiar." The Leaf, on the other hand, had 31 percent who were "somewhat familiar" while less than 5 percent were "extremely familiar."

The survey also said that about 40 percent showed interest in public charging stations, but over half said they would use a quick charge unit only if it was free or less than $1, while just 16 percent would be willing to spend more than $2 for a 15-minute charge.

Navigant Research predicts that 30,195 EVs and 59,106 plug-in hybrids will ship this year. By the end of the decade, it expects shipments of 130,641 EVs and 210,772 plug-in hybrids.

Source: Automotive News



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RE: Stop spreading misinformation!
By JediJeb on 12/4/2013 11:12:09 AM , Rating: 2
quote:
That's not misinformation. Almost 70% of new car buyers earn $50k+. It's likely that most new car buyers can use the full credit.


I make right at $50k and I usually have about a $5300 tax liability at the end of the year so considering I would normally receive about $600 of that back it would make what I would actually receive back from the government for the purchase of an EV $4700 which would make a Leaf cost me somewhere around $24,800. It is very misleading information to just subtract the $7500 from the list price and promote that as the actual cost of the vehicle.

Also the article is about what it will take to get EVs into the hands of the average person, not just average new car buyers and the average person makes less than $50k per year so unless those prices fall EVs will never become high in ownership numbers across the board, they will remain in the hands of the upper middle class at best. For the dream of saving the world through less energy usage to come true these will need to be in the hands of the masses, and unless EV become a good value as used vehicles with 50k+ miles on them or around the $20k starting price without tax breaks that will not happen.


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