Survey: EV Buyers Scoff at Price Tags Over $25,000
December 2, 2013 12:26 PM
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They also don't want to pay much more than a dollar for a public quick charge
A new survey shows that many consumers are not willing to pay over $25,000 for an electric vehicle (EV) or plug-in hybrid.
Colorado-based consulting firm
recently released the results of its Electric Vehicle Consumer Survey, which showed 71 percent of consumers surveyed wouldn’t buy EVs priced over $25,000. It also showed that 43 percent wouldn't spend over $20,000 for a new EV or plug-in hybrid.
The survey holds results from 1,084 participants total.
Those in the 43 percent not willing to spend over $20,000 will likely have a more difficult time in the EV market, but some vehicles -- like the all-electric Nissan Leaf -- fall into the sub-$25,000 category that would appeal to most consumers.
The 2013 Nissan Leaf saw a $6,400 U.S. price cut earlier this year to $29,650. After the $7,500 federal tax credit is applied, it falls at $22,150.
This price drop
helped the Leaf quite a bit
this year when it comes to sales. Through October, U.S. sales of the Leaf are more than two-and-a-half times higher than the year-ago period with 18,078 units sold.
The survey also noted that 67 percent of participants have a positive opinion on hybrids in general while 61 percent have favorable views on EVs.
As far as specific models, the
had the highest familiarity with 44 percent of respondents saying that they're "somewhat familiar" with it while only 6 percent said they're "extremely familiar." The Leaf, on the other hand, had 31 percent who were "somewhat familiar" while less than 5 percent were "extremely familiar."
The survey also said that about 40 percent showed interest in public charging stations, but over half said they would use a quick charge unit only
if it was free
or less than $1, while just 16 percent would be willing to spend more than $2 for a 15-minute charge.
Navigant Research predicts that 30,195 EVs and 59,106 plug-in hybrids will ship this year. By the end of the decade, it expects shipments of 130,641 EVs and 210,772 plug-in hybrids.
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12/2/2013 4:48:12 PM
The most I have ever paid for a vehicle is $11K. Buying a brand new car is just not worth it to me so I get 'em used. Paying $20-25K for an electric (or any other type of) car is not something I will ever seriously consider.
12/4/2013 12:41:01 PM
Over the next 5 years I will put 100,000 miles on my electric car, a Nissan Leaf. It cost me $25,000. I wanted a new car for a change - new job and all that - so I was looking at a low end BMW, a Subaru Outback, Prius, nothing more than about $35000. I didn't care that much about the brand but I wanted something "techie", LED headlights, newer navigation. The Leaf fit the bill. Here's something to consider: I was looking at about $3000 a year in gas costs for most of the other vehicles I considered. Over 5 years that's $15000. So your $11k car would cost the same as my new electric car. Now the formula would be very different if you don't drive much, or drive a hybrid.
When I consider that the car will never much of the usual maintenance of a new car, never mind a used car, it makes even more sense. When I consider that it is more fun to drive than any car I have ever driven, it's a slam dunk. My mom complains that my car is quieter than her Lexus - that's just icing
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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