Print 47 comment(s) - last by Mint.. on Dec 7 at 11:18 AM

They also don't want to pay much more than a dollar for a public quick charge

A new survey shows that many consumers are not willing to pay over $25,000 for an electric vehicle (EV) or plug-in hybrid.
Colorado-based consulting firm Navigant Research recently released the results of its Electric Vehicle Consumer Survey, which showed 71 percent of consumers surveyed wouldn’t buy EVs priced over $25,000. It also showed that 43 percent wouldn't spend over $20,000 for a new EV or plug-in hybrid. 
The survey holds results from 1,084 participants total. 
Those in the 43 percent not willing to spend over $20,000 will likely have a more difficult time in the EV market, but some vehicles -- like the all-electric Nissan Leaf -- fall into the sub-$25,000 category that would appeal to most consumers. 
The 2013 Nissan Leaf saw a $6,400 U.S. price cut earlier this year to $29,650. After the $7,500 federal tax credit is applied, it falls at $22,150. 

This price drop helped the Leaf quite a bit this year when it comes to sales. Through October, U.S. sales of the Leaf are more than two-and-a-half times higher than the year-ago period with 18,078 units sold. 

The survey also noted that 67 percent of participants have a positive opinion on hybrids in general while 61 percent have favorable views on EVs.

As far as specific models, the Chevrolet Volt had the highest familiarity with 44 percent of respondents saying that they're "somewhat familiar" with it while only 6 percent said they're "extremely familiar." The Leaf, on the other hand, had 31 percent who were "somewhat familiar" while less than 5 percent were "extremely familiar."

The survey also said that about 40 percent showed interest in public charging stations, but over half said they would use a quick charge unit only if it was free or less than $1, while just 16 percent would be willing to spend more than $2 for a 15-minute charge.

Navigant Research predicts that 30,195 EVs and 59,106 plug-in hybrids will ship this year. By the end of the decade, it expects shipments of 130,641 EVs and 210,772 plug-in hybrids.

Source: Automotive News

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By SeeManRun on 12/2/2013 4:04:06 PM , Rating: 1
This poll just backs what reasonable people already knew: EV's are considered inferior by the average consumer, thus they don't feel there should be a premium on the price.

The average consumer is of average means and of average intelligence. They might not have the money or the understanding capable to really calculate cost vs benefit of an EV. They also might not be able to afford a second car that is not range limited like an EV.

By Spuke on 12/2/2013 10:38:14 PM , Rating: 2
The average consumer is of average means and of average intelligence.
They're smart enough to know what does and doesn't work for them which, quite frankly, is all that matters. And since they're the VAST majority here, appeasing them is of the utmost importance if EV's are to get past being a niche product.

By DukeN on 12/3/2013 10:02:10 AM , Rating: 2
If the poll was re-worded in terms of TCO I suspect the outcome might have been drastically different.

By Dr of crap on 12/3/2013 12:42:41 PM , Rating: 2
AND the average vehicle buyer is going for the Ford F150 pickup, number one seller.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki