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They also don't want to pay much more than a dollar for a public quick charge

A new survey shows that many consumers are not willing to pay over $25,000 for an electric vehicle (EV) or plug-in hybrid.
 
Colorado-based consulting firm Navigant Research recently released the results of its Electric Vehicle Consumer Survey, which showed 71 percent of consumers surveyed wouldn’t buy EVs priced over $25,000. It also showed that 43 percent wouldn't spend over $20,000 for a new EV or plug-in hybrid. 
 
The survey holds results from 1,084 participants total. 
 
Those in the 43 percent not willing to spend over $20,000 will likely have a more difficult time in the EV market, but some vehicles -- like the all-electric Nissan Leaf -- fall into the sub-$25,000 category that would appeal to most consumers. 
 
The 2013 Nissan Leaf saw a $6,400 U.S. price cut earlier this year to $29,650. After the $7,500 federal tax credit is applied, it falls at $22,150. 


This price drop helped the Leaf quite a bit this year when it comes to sales. Through October, U.S. sales of the Leaf are more than two-and-a-half times higher than the year-ago period with 18,078 units sold. 

The survey also noted that 67 percent of participants have a positive opinion on hybrids in general while 61 percent have favorable views on EVs.

As far as specific models, the Chevrolet Volt had the highest familiarity with 44 percent of respondents saying that they're "somewhat familiar" with it while only 6 percent said they're "extremely familiar." The Leaf, on the other hand, had 31 percent who were "somewhat familiar" while less than 5 percent were "extremely familiar."

The survey also said that about 40 percent showed interest in public charging stations, but over half said they would use a quick charge unit only if it was free or less than $1, while just 16 percent would be willing to spend more than $2 for a 15-minute charge.

Navigant Research predicts that 30,195 EVs and 59,106 plug-in hybrids will ship this year. By the end of the decade, it expects shipments of 130,641 EVs and 210,772 plug-in hybrids.

Source: Automotive News



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RE: Yea
By Reclaimer77 on 12/2/2013 3:30:14 PM , Rating: 0
Ah the "everyone else is stupid" defense. How totally not elitist and apologist...

quote:
Without having to go once a week, I find myself driving different routes, eating and shopping at different places.


Translation: My EV's limited range dictates my lifestyle.


RE: Yea
By Spuke on 12/2/2013 3:48:18 PM , Rating: 2
quote:
Ah the "everyone else is stupid" defense. How totally not elitist and apologist...
This is pretty much how I'm reading these responses. I'll add that the responses here implying this are irrelevant mainly because if the "stupid people" don't buy EV's, they don't go anywhere. So guess what? Those charging stations MUST be $1 or less, EV's MUST be $25k or less to get the buying public in them PERIOD. No amount of huffing and puffing and name calling will get this done. One of the things I LOVE about the general public is they don't care what elitist, extremist wackos think of them!!


RE: Yea
By Dr of crap on 12/3/2013 12:39:30 PM , Rating: 2
LMFOA - Classic, can I use that line!!!


"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg














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