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They also don't want to pay much more than a dollar for a public quick charge

A new survey shows that many consumers are not willing to pay over $25,000 for an electric vehicle (EV) or plug-in hybrid.
 
Colorado-based consulting firm Navigant Research recently released the results of its Electric Vehicle Consumer Survey, which showed 71 percent of consumers surveyed wouldn’t buy EVs priced over $25,000. It also showed that 43 percent wouldn't spend over $20,000 for a new EV or plug-in hybrid. 
 
The survey holds results from 1,084 participants total. 
 
Those in the 43 percent not willing to spend over $20,000 will likely have a more difficult time in the EV market, but some vehicles -- like the all-electric Nissan Leaf -- fall into the sub-$25,000 category that would appeal to most consumers. 
 
The 2013 Nissan Leaf saw a $6,400 U.S. price cut earlier this year to $29,650. After the $7,500 federal tax credit is applied, it falls at $22,150. 


This price drop helped the Leaf quite a bit this year when it comes to sales. Through October, U.S. sales of the Leaf are more than two-and-a-half times higher than the year-ago period with 18,078 units sold. 

The survey also noted that 67 percent of participants have a positive opinion on hybrids in general while 61 percent have favorable views on EVs.

As far as specific models, the Chevrolet Volt had the highest familiarity with 44 percent of respondents saying that they're "somewhat familiar" with it while only 6 percent said they're "extremely familiar." The Leaf, on the other hand, had 31 percent who were "somewhat familiar" while less than 5 percent were "extremely familiar."

The survey also said that about 40 percent showed interest in public charging stations, but over half said they would use a quick charge unit only if it was free or less than $1, while just 16 percent would be willing to spend more than $2 for a 15-minute charge.

Navigant Research predicts that 30,195 EVs and 59,106 plug-in hybrids will ship this year. By the end of the decade, it expects shipments of 130,641 EVs and 210,772 plug-in hybrids.

Source: Automotive News



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RE: Yea
By kattanna on 12/2/2013 1:41:53 PM , Rating: 2
well.. it does qualify it as a 15 minute charge..

and just how much of a charge are they going to get in 15 minutes? not a whole lot im betting


RE: Yea
By fic2 on 12/2/2013 2:04:56 PM , Rating: 2
That is what I was wondering. If they put it into miles instead of minutes they might get a better response.
i.e. would you be willing to pay $1 for 100 mile charge?


RE: Yea
By Griffinhart on 12/3/2013 10:25:21 AM , Rating: 2
The 2013 Chevy Volt got a 38 mile range on battery only mode. If you didn't run the heater or AC. And the cost to charge it's 16KWH battery will cost about $2.60 a charge. About the same cost as a car that gets 40MPG.


RE: Yea
By foxalopex on 12/3/2013 12:32:19 PM , Rating: 2
The volt doesn't use its entire 16 kwh battery, it always reserves some from the top and bottom which greatly reduces the wear and tear on a Lithium battery. An actual full charge is about ~10 KwH, 12 if you count losses. In my area power is 6 cents a KwH so conservatively, I'm paying the equivalent of $1 for 40 miles. Gas is nowhere near $1 a gallon.


RE: Yea
By Dr of crap on 12/3/2013 12:35:22 PM , Rating: 2
Just had to put a Volt reference in this, didn't you!


RE: Yea
By DT_Reader on 12/2/2013 3:15:50 PM , Rating: 4
I think part of the problem is what I call the Internet Affect: when something is given away free it soon has no value. The first charging stations are free, so that sets the public's expected price point. After years of free news at other sites, why should I subscribe to your news site? After years of free charging all over the city, why should I pay for your charging station? The fact that the free charging stations were from a time when you could count the number of electric cars on one hand, and now Nissan alone is selling thousands of them, doesn't matter. Plus, when you charge at home you know it's costing you something, but you don't see it as a separate line item on your bill so subconsciously it's "free". It's a perception problem.


RE: Yea
By vol7ron on 12/3/2013 9:24:47 AM , Rating: 2
But then you have a body, like the government, that may step in and put a spin on it to break that perception. "We'll let you vote on it; we can keep prices as they are, or increase them by half a cent so that we can put in a new lane on the highway, or a bridge, or to cover EV inspections to make them safer." That half-cent, nominal figure, was all that was needed to change people's view on the matter and over time it grows and becomes $0.05 and more as new reasons present themselves.

...and that's the story of today's gas tax


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














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