Print 34 comment(s) - last by migel_prado.. on Dec 10 at 6:49 AM

Five years without a profit, and messy financial fraud allegations spelled the enthusiast firm's demise

After years of takeover rumors, and five years of losing money on an annual basis, Friday marked the end of the road for flashy solid state drive (SSD) drive firm OCZ Technology Group Inc. (OCZ).  Friday was a "black Friday" for OCZ in particular, with stock trades halting after the drivemaker announced that it would be filing for bankruptcy.

The beginning of the end had actual come earlier in the week with an announcement on Wednesday that Hercules Growth Capital Inc. (HTGC) -- a lender to startups and troubled assets -- had been granted permission to take over OCZ accounts at the Silicon Valley Bank and Wells Fargo Bank, National Association.  The takeover was authorized after OCZ defaulted on its loan obligations to Hercules.  Without money to continue operations and unable to find an angel investor, OCZ had no choice but to file for bankruptcy.

I. The Glory Years

Founded in 2002 OCZ began as a memory firm catering primarily to the computer gaming enthusiast market.  The company saw a large growth in sales in the latter half of last decade, as it diversified into power suppliessolid state drives, and coolers.  It even toyed with short-lived graphics card and gaming laptop projects.  At the same time OCZ's physical footprint grew to include satellite offices in The Netherlands, United Kingdom, and Israel, in addition to the company's central headquarters in San Jose, Calif. and a manufacturing and logistics office in Taiwan.

OCZ Logo

In 2006 OCZ went public and was listed on the London Stock Exchange (LSE).  Then in 2009 it migrated to the U.S. stock exchange.  It periodically sold shares several more times to raise additional capital to complete acquisitions and try to grow in the face of loses.

In 2011 after three years of losses, OCZ decided to exit RAM business, focusing its efforts exclusively on solid state drives.  To its fans, the move seemed to produce positive results -- OCZ produced drives with front-of-the-pack performance, including pioneering the emerging market for PCI express SSD products at consumer level price points with its RevoDrive.

And in Q2 2012 OCZ appeared to post a profit.  But that might have been but a mirage.

II. Shareholder Suits, NAND Shortages Sunk OCZ

A bizarre chain of events commenced in calendar Q3 2012 with Seagate Technology plc (STX) reportedly abruptly pulling a potential bid for OCZ after examining its books.  Earnings for the third calendar quarter were revised and OCZ announced it was also auditing its earnings all the way back to 2008 which might have had "errors".

Subsequently CEO Ryan Petersen stepped down and was briefly replaced by chief marketing officer Alex Mei, who was named interim CEO.  In Oct. 2012 Ralph Schmitt was named CEO, and promised to steady the ship.  Around this time OCZ was smacked with a suit from shareholders, who voiced outrage at the financial misrepresentations.  After missing deadlines and risking delisting, OCZ filed its restated earnings for fiscal 2009-2012 (which included parts of calendar quarters in 2008-2012) this October.
OCZ Vector
But 2013 had damaged OCZ in another way.  With mobile demand for NAND chips at all time highs, supply shortages began to occur, which led to OCZ's plan to try to return to profitability -- legitimately this time -- slipping away.

The bankruptcy did not come a surprise to analysts -- particularly after the Wednesday announcement.  Longbow Research analyst Joseph Wittine stated to Reuters, "The filing is not surprising. We had estimated that OCZ had cash for a quarter or so and didn't see any natural buyers.  (We) assumed in any asset sale or capital infusion ... shareholders would be substantially diluted at best and, very possibly, left with nothing."

A small ray of sunshine in OCZ's gloomy Friday was that the drivemaker announced that it had "substantially completed" a deal with Toshiba Corp. (TYO:6502) to sell its solid state drive assets.  Japan's Toshiba, a top NAND chipmaker, is looking to capitalize on the NAND shortage.  It announced earlier this year that it would look to invest $200-300M USD on Flash memory production.

Toshiba NAND
Toshiba has offered to buy up OCZ's SSD business, reportedly.

Toshiba appears keen to follow in the line of Samsung Electronics Comp., Ltd. (KSC:005930) who cut out the middle man and increased its profitability by both manufacturing NAND and selling it consumers in end products, including an enthusiast-aimed SSD lineup.  In many ways Samsung inherited the performance crown from OCZ this year with its 840 Series, which even OCZ executives praised, in our past discussions.  Now perhaps Toshiba will inherit OCZ's legacy and look to challenge the South Korean chipmaker.

Whatever happens, OCZ will be remembered by enthusiasts for pushing the boundaries of performance and lowering costs.

Sources: OCZ, Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Quality Control
By bug77 on 12/2/2013 9:44:29 AM , Rating: 2
I don't understand why people can't read. There was a widespread issue with Sandforce controllers that affected *everybody* (Intel included, but with their vast resources they developed a fix and kept it secret), not just OCZ. It just happened that OCZ pioneering the new controller line took the brunt of the backlash. Lately, they've been using their own controllers and their drives had no problems at all.
Unfortunately, whether people take their time to read and understand, makes no difference to OCZ now.

RE: Quality Control
By cochy on 12/2/2013 11:21:03 AM , Rating: 2
Didn't OCZ buy Indilinx? They haven't been using Sandforce for quite some time. Unless I'm wrong.

RE: Quality Control
By bug77 on 12/2/2013 3:57:39 PM , Rating: 2
You're right. And that about the time when their troubles have stopped.

RE: Quality Control
By A11 on 12/2/2013 12:10:02 PM , Rating: 2
AFAIK Low quality NAND was what caused OCZ's drives to suffer from reliability issues, not the controller.

RE: Quality Control
By Guspaz on 12/2/2013 12:33:00 PM , Rating: 3
Reports are that they exacerbated the problem.

In a discussion about this on Slashdot, it was pointed out that Sandforce designed their controllers to use supercapacitors to avoid corruption during unexpected power loss. Because many of their customers wanted to produce consumer SSDs with Sandforce controllers that would not use supercapacitors due to cost concerns, Sandforce produced a software workaround to avoid corruption on power loss, at the expense of a write performance hit. Most manufacturers who built the SSDs without supercaps (like Intel) used this solution.

OCZ, on the other hand, decided to build an SSD both without a supercap, but also with the software workaround disabled. End result? Their drives won the benchmarks, but suffered much higher failure rates.

RE: Quality Control
By dgingerich on 12/2/2013 7:09:23 PM , Rating: 2
yeah, and all that to save <$0.35 per drive for the Supercap. It's pitiful.

RE: Quality Control
By CaedenV on 12/2/2013 12:42:36 PM , Rating: 2
sure, everyone had issues... but OCZ had many more than anyone else did due to bad memory, bad voltage control, and generally cheap design. They did fix it before the end, but not fast enough.

RE: Quality Control
By TakinYourPoints on 12/3/2013 1:39:39 AM , Rating: 3
Yup, all this. Excuses are fine but their problems were super consistent. I used one OCZ, and since it and its replacement failed I've been all about Intel, Crucial, and Samsung.

RE: Quality Control
By migel_prado on 12/10/2013 6:49:50 AM , Rating: 2
Older Sandforce controllers had a bit of performance issues, which have been fixed with latest firmware fixes. I have been using Intel 520 for a while now & fairly happy with the overall performance. I think, OCZ & Intel technically function the same as they are embedded with SF-2281 controller & hence if only OCZ has BSOD issues then it implies that the OCZ SSD firmware is not fully compatible with sandforce. Try updating this. This should surely work ;)

"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki