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E-tailer slashes up to a third off poorly selling ultrabook models

As Microsoft Corp.'s (MSFT) is looking to bolster the reputation of Windows 8 and its recently-released successor Windows 8.1, Amazon.com, Inc. (AMZN) today is offering a one day deal on a small assortment of Windows 8.1 devices at fire sale prices.
 
The deals include three devices certified as Ultrabooks by Intel Corp. (INTC) -- the Dell XPS 12 12.4-inch convertible 2-in-1 Touchscreen tablet/laptop ($680 USD, 32 percent off, normally $1000 USD), the Samsung Electronics Comp., Ltd. (KSC:005930) ATIV Book 5 14-inch laptop (Core i5 edition) ($600 USD, 33 percent off, normally $900 USD), and the ATIV Book 5 14-inch laptop (Core i3 edition) ($500, 29 percent off, normally $700 USD).
 
Intel's ultrabook form factor has struggled in sales, falling short of the chipmakers bold growth predictions for the ultralight, ultrathin form factor devices.  The ultrabooks struggles have paralleled and somewhat overlapped those of partner Microsoft's Windows 8/8.1.

Samsung Ativ Book 5
Samsung Ativ Book 5 (w/ Touchscreen, Windows 8.1

Key reasons for weak ultrabook sales have been overly high prices, underwhelming graphics (partially due to Intel's sluggishness in pushing Iris Pro product to market), and less than spectacular battery life.  Intel has vowed to get more aggressive on pricing and we may be seeing a peek at that.
 
In addition to the Ultrabooks there's also the Lenovo Group, Ltd.'s (HKG:0992) IdeaPad S210 11.6-inch touchscreen laptop ($300 USD, 29 percent off, usually $420 USD) and ASUSTek Computer Inc. (TPE:2357) 1015E-DS01 10.1-Inch laptop with no touchscreen ($240 USD, 20 percent off, normally $300 USD).
Lenovo Ideapad S210
Lenovo Ideapad S210 11.6-inch. (w/ Touchscreen, Windows 8.1)

To be clear, it's not been uncommon in the past decade to see laptops sell with small discounts around the holiday season from top retailers.  OEMs tend to bake a little "wiggle room" into their price points by overcharging on things like RAM and storage upgrades.  But such price cuts are typically modest -- 15 to 20 percent at most on the high end and 10 percent or less on the low end.  To see these kinds of massive price cuts, speaks to the historic decline in PC sales.

Indeed, ASUS in its recent quarterly report expressed that it no longer had confidence on Windows driving its laptop sales, and it would become the latest to produce a "Chromebook", which carries a free Linux-based Google Inc. (GOOG) operating system.

Sources: Amazon [1], [2], [3], [4]



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RE: Ultrabooks make no sense.
By Motoman on 11/25/2013 2:39:08 PM , Rating: 1
No, it won't...because I carry around a 17" laptop with an extended battery (and it's original battery) in a backpack on a regular basis.

It's utterly irrelevant because there are 0 things I want or need to do on a computer that wouldn't drive me up the wall trying to do them on a 12" screen.


RE: Ultrabooks make no sense.
By nyarrgh on 11/25/2013 2:59:44 PM , Rating: 2
I do have a "gaming machine" at home attached to a 32 inch screen. However when I am travelling, I have a laptop with a 12 inch screen. I find it small, but acceptable for most of the work I do. I spend 60 - 70 % of my time on the command line anyway. I do use Visual studio when I work on Windows, but most of the utilities I make are, again command line based. There aren't many network security testing software that is worth anything using a GUI. Those that are, work happily on a 12 inch screen. Someday I hope to be able to be a "Power User", but right now, I carry to much gear to even consider carrying a heavy laptop.


RE: Ultrabooks make no sense.
By nafhan on 11/26/2013 12:56:57 PM , Rating: 2
Do you have poor vision? I can do everything on a 12" screen that I could do on a 17" screen. I guess I just don't like carrying around piles of unnecessary stuff with me.


RE: Ultrabooks make no sense.
By Motoman on 11/26/2013 1:26:17 PM , Rating: 2
Uh-huh. So you have a 12" monitor on your desktop too? Since you have such good vision?

Don't be a retard. A 17" screen is infinitely better for any kind of real work (or gaming) than a 12" screen. And what "piles of unneccesary stuff" are you carrying around? The only thing that's different is the size of the laptop. BFD.


RE: Ultrabooks make no sense.
By nafhan on 11/27/2013 2:49:17 PM , Rating: 2
quote:
A 17" screen is infinitely better for any kind of real work (or gaming) than a 12" screen
If "running up the wall" is your reaction to not getting a 17" laptop for work and gaming, then of course you are "infinitely more productive" on a 17" screen. Most people don't work in the type of environment where that's an acceptable behavior, though.

Also, I'm not carrying around piles of unnecessary stuff, but if I did, I'd probably get a backpack.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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