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E-tailer slashes up to a third off poorly selling ultrabook models

As Microsoft Corp.'s (MSFT) is looking to bolster the reputation of Windows 8 and its recently-released successor Windows 8.1, Amazon.com, Inc. (AMZN) today is offering a one day deal on a small assortment of Windows 8.1 devices at fire sale prices.
 
The deals include three devices certified as Ultrabooks by Intel Corp. (INTC) -- the Dell XPS 12 12.4-inch convertible 2-in-1 Touchscreen tablet/laptop ($680 USD, 32 percent off, normally $1000 USD), the Samsung Electronics Comp., Ltd. (KSC:005930) ATIV Book 5 14-inch laptop (Core i5 edition) ($600 USD, 33 percent off, normally $900 USD), and the ATIV Book 5 14-inch laptop (Core i3 edition) ($500, 29 percent off, normally $700 USD).
 
Intel's ultrabook form factor has struggled in sales, falling short of the chipmakers bold growth predictions for the ultralight, ultrathin form factor devices.  The ultrabooks struggles have paralleled and somewhat overlapped those of partner Microsoft's Windows 8/8.1.

Samsung Ativ Book 5
Samsung Ativ Book 5 (w/ Touchscreen, Windows 8.1

Key reasons for weak ultrabook sales have been overly high prices, underwhelming graphics (partially due to Intel's sluggishness in pushing Iris Pro product to market), and less than spectacular battery life.  Intel has vowed to get more aggressive on pricing and we may be seeing a peek at that.
 
In addition to the Ultrabooks there's also the Lenovo Group, Ltd.'s (HKG:0992) IdeaPad S210 11.6-inch touchscreen laptop ($300 USD, 29 percent off, usually $420 USD) and ASUSTek Computer Inc. (TPE:2357) 1015E-DS01 10.1-Inch laptop with no touchscreen ($240 USD, 20 percent off, normally $300 USD).
Lenovo Ideapad S210
Lenovo Ideapad S210 11.6-inch. (w/ Touchscreen, Windows 8.1)

To be clear, it's not been uncommon in the past decade to see laptops sell with small discounts around the holiday season from top retailers.  OEMs tend to bake a little "wiggle room" into their price points by overcharging on things like RAM and storage upgrades.  But such price cuts are typically modest -- 15 to 20 percent at most on the high end and 10 percent or less on the low end.  To see these kinds of massive price cuts, speaks to the historic decline in PC sales.

Indeed, ASUS in its recent quarterly report expressed that it no longer had confidence on Windows driving its laptop sales, and it would become the latest to produce a "Chromebook", which carries a free Linux-based Google Inc. (GOOG) operating system.

Sources: Amazon [1], [2], [3], [4]



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3rd Gen
By RedDotRabbit on 11/25/2013 1:43:12 PM , Rating: 2
All of these linked models have 3rd generation Intel processors (aside from the IdeaPad).

So Amazon is selling off soon to be obsolete stock on sale.

A retailer selling 'last season items' on sale? This is not news I'm afraid Daily Tech.




RE: 3rd Gen
By troysavary on 11/25/13, Rating: -1
RE: 3rd Gen
By kyuuketsuki on 11/25/2013 4:43:12 PM , Rating: 1
Hah, that's pretty funny. Not sure if Mick just wasn't paying attention to the fact that these firesale items are Ivy Bridge models or if he was being deliberately misleading, but it's definitely not news that Ivy Bridge hardware isn't selling well when Haswell hardware is abundant.


RE: 3rd Gen
By rwei on 11/26/2013 5:38:24 PM , Rating: 3
>being deliberately misleading

Jason Mick? But why...? You mean he might write silly sensationalist headlines to attract page views?

HE WOULDN'T!!!!

I have given serious thought to whether I could get a Chrome plugin to filter Mick articles. No luck so far.


RE: 3rd Gen
By synapse46 on 11/26/2013 9:24:14 AM , Rating: 2
Also, I wouldn't consider these "fire sales", le tme know when they hit $199.


RE: 3rd Gen
By troysavary on 11/26/2013 12:30:03 PM , Rating: 2
I see the "Ms is evil" crowd used their second or third accounts to vote us down for pointing out Jason's error.


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