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Print 68 comment(s) - last by chripuck.. on Dec 2 at 12:49 PM

E-tailer slashes up to a third off poorly selling ultrabook models

As Microsoft Corp.'s (MSFT) is looking to bolster the reputation of Windows 8 and its recently-released successor Windows 8.1, Amazon.com, Inc. (AMZN) today is offering a one day deal on a small assortment of Windows 8.1 devices at fire sale prices.
 
The deals include three devices certified as Ultrabooks by Intel Corp. (INTC) -- the Dell XPS 12 12.4-inch convertible 2-in-1 Touchscreen tablet/laptop ($680 USD, 32 percent off, normally $1000 USD), the Samsung Electronics Comp., Ltd. (KSC:005930) ATIV Book 5 14-inch laptop (Core i5 edition) ($600 USD, 33 percent off, normally $900 USD), and the ATIV Book 5 14-inch laptop (Core i3 edition) ($500, 29 percent off, normally $700 USD).
 
Intel's ultrabook form factor has struggled in sales, falling short of the chipmakers bold growth predictions for the ultralight, ultrathin form factor devices.  The ultrabooks struggles have paralleled and somewhat overlapped those of partner Microsoft's Windows 8/8.1.

Samsung Ativ Book 5
Samsung Ativ Book 5 (w/ Touchscreen, Windows 8.1

Key reasons for weak ultrabook sales have been overly high prices, underwhelming graphics (partially due to Intel's sluggishness in pushing Iris Pro product to market), and less than spectacular battery life.  Intel has vowed to get more aggressive on pricing and we may be seeing a peek at that.
 
In addition to the Ultrabooks there's also the Lenovo Group, Ltd.'s (HKG:0992) IdeaPad S210 11.6-inch touchscreen laptop ($300 USD, 29 percent off, usually $420 USD) and ASUSTek Computer Inc. (TPE:2357) 1015E-DS01 10.1-Inch laptop with no touchscreen ($240 USD, 20 percent off, normally $300 USD).
Lenovo Ideapad S210
Lenovo Ideapad S210 11.6-inch. (w/ Touchscreen, Windows 8.1)

To be clear, it's not been uncommon in the past decade to see laptops sell with small discounts around the holiday season from top retailers.  OEMs tend to bake a little "wiggle room" into their price points by overcharging on things like RAM and storage upgrades.  But such price cuts are typically modest -- 15 to 20 percent at most on the high end and 10 percent or less on the low end.  To see these kinds of massive price cuts, speaks to the historic decline in PC sales.

Indeed, ASUS in its recent quarterly report expressed that it no longer had confidence on Windows driving its laptop sales, and it would become the latest to produce a "Chromebook", which carries a free Linux-based Google Inc. (GOOG) operating system.

Sources: Amazon [1], [2], [3], [4]



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RE: Ultrabooks make no sense.
By p05esto on 11/25/2013 1:23:12 PM , Rating: -1
If you're hooking it up to a dock then that defeats the purpose anyway and not what we're talking about. No power user is using photoshop, visual studio, premiere, etc on a 12" screen. Argue all you want, I can't believe you.


RE: Ultrabooks make no sense.
By Solandri on 11/25/2013 2:58:03 PM , Rating: 3
I did Photoshop and Visual Studio on a 12.1" screen (now I'm on a 13.3" screen). I consider myself a power user.

The key is resolution, the screen size doesn't matter as long as it's reasonably big enough for you to read small text. My 12.1" screen was 1400x1050 and 4 lbs. My 13.3" screen is 1600x900 and 2.9 lbs. At the time I bought them, they were equivalent to or had more pixels than standard desktop screens. My next laptop is going to be 1920x1080 and hopefully around 4.5 lbs if I move up to 15.6", less than 3 lbs if I stick with 13.3"

quote:
If you're hooking it up to a dock then that defeats the purpose anyway and not what we're talking about

No, it's the other way around. If you leave a laptop hooked up to a dock 24/7, that defeats the purpose. You'd be better off buying a desktop. The number of people who use a dock the way you're implying is close to zero.

The purpose of a dock is so you can use a bigger screen, external mouse and keyboard when you're at your main work station. But you can still unplug the laptop and take all your programs and data with you when you need to do work on the road. If someone has a dock for their ultralight, they're virtually guaranteed to be a power user who does real work on an ultralight. The type of person you claim doesn't exist, which is why OP mentioned he knew people who did exactly this.


RE: Ultrabooks make no sense.
By Jeffk464 on 11/25/13, Rating: 0
RE: Ultrabooks make no sense.
By Solandri on 11/25/2013 3:26:35 PM , Rating: 3
Well, if you're ok with spending the extra money to upgrade a desktop and a laptop at once, when you could be upgrading just a laptop, then more power to ya.

The people who get this setup need to be able to take their computer on the road with them. You know, the sentence that I wrote right after that you conveniently snipped from the quote.


RE: Ultrabooks make no sense.
By inighthawki on 11/25/2013 4:34:43 PM , Rating: 3
I use visual studio on a 13" ultrabook just fine.


RE: Ultrabooks make no sense.
By chripuck on 12/2/2013 12:49:27 PM , Rating: 2
Agreed, running VS 2013 and three VM's on my 14" Thinkpad. It only has **GASP** a 1600x900 resolution too... oh the humanity.


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