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E-tailer slashes up to a third off poorly selling ultrabook models

As Microsoft Corp.'s (MSFT) is looking to bolster the reputation of Windows 8 and its recently-released successor Windows 8.1, Amazon.com, Inc. (AMZN) today is offering a one day deal on a small assortment of Windows 8.1 devices at fire sale prices.
 
The deals include three devices certified as Ultrabooks by Intel Corp. (INTC) -- the Dell XPS 12 12.4-inch convertible 2-in-1 Touchscreen tablet/laptop ($680 USD, 32 percent off, normally $1000 USD), the Samsung Electronics Comp., Ltd. (KSC:005930) ATIV Book 5 14-inch laptop (Core i5 edition) ($600 USD, 33 percent off, normally $900 USD), and the ATIV Book 5 14-inch laptop (Core i3 edition) ($500, 29 percent off, normally $700 USD).
 
Intel's ultrabook form factor has struggled in sales, falling short of the chipmakers bold growth predictions for the ultralight, ultrathin form factor devices.  The ultrabooks struggles have paralleled and somewhat overlapped those of partner Microsoft's Windows 8/8.1.

Samsung Ativ Book 5
Samsung Ativ Book 5 (w/ Touchscreen, Windows 8.1

Key reasons for weak ultrabook sales have been overly high prices, underwhelming graphics (partially due to Intel's sluggishness in pushing Iris Pro product to market), and less than spectacular battery life.  Intel has vowed to get more aggressive on pricing and we may be seeing a peek at that.
 
In addition to the Ultrabooks there's also the Lenovo Group, Ltd.'s (HKG:0992) IdeaPad S210 11.6-inch touchscreen laptop ($300 USD, 29 percent off, usually $420 USD) and ASUSTek Computer Inc. (TPE:2357) 1015E-DS01 10.1-Inch laptop with no touchscreen ($240 USD, 20 percent off, normally $300 USD).
Lenovo Ideapad S210
Lenovo Ideapad S210 11.6-inch. (w/ Touchscreen, Windows 8.1)

To be clear, it's not been uncommon in the past decade to see laptops sell with small discounts around the holiday season from top retailers.  OEMs tend to bake a little "wiggle room" into their price points by overcharging on things like RAM and storage upgrades.  But such price cuts are typically modest -- 15 to 20 percent at most on the high end and 10 percent or less on the low end.  To see these kinds of massive price cuts, speaks to the historic decline in PC sales.

Indeed, ASUS in its recent quarterly report expressed that it no longer had confidence on Windows driving its laptop sales, and it would become the latest to produce a "Chromebook", which carries a free Linux-based Google Inc. (GOOG) operating system.

Sources: Amazon [1], [2], [3], [4]



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RE: Ultrabooks make no sense.
By p05esto on 11/25/2013 1:19:49 PM , Rating: -1
I don't agree. If you are on anything less than 24" screen on the desktop you are NOT a power user. Any screen less than 17" on a laptop, you are NOT a power user. I mean maybe you also have a second laptop you take on vacation just in case, but your primary laptop isn't going to have some laughable 15" screen on it.... I think 17" is too small on laptops, but there are few choices beyond that. Get a Dell Precision laptop if you want IPS screen on laptop and identical specs as a tricked out desktop. Power users have no use for these cheap and crapper sub $1000 laptops, no use.


RE: Ultrabooks make no sense.
By bitmover461 on 11/25/2013 1:28:14 PM , Rating: 2
Hmm, I'm running Eclipse, a process server, an application server, an enterprise class relational database, an FTP server, various utilities, a Unix emulator, and using every bit of 8GB RAM. All on a 17" laptop. I thought I was a power user but apparently not.


RE: Ultrabooks make no sense.
By Motoman on 11/25/2013 1:32:49 PM , Rating: 3
He included you with the 17" laptop...


RE: Ultrabooks make no sense.
By Camikazi on 11/25/2013 7:34:00 PM , Rating: 2
"I think 17" is too small on a laptop" he only included it because bigger is hard to find not because he thinks it is useful or makes you a "power user".


RE: Ultrabooks make no sense.
By damianrobertjones on 11/25/2013 3:17:39 PM , Rating: 3
Utter crap. I have a HP 8470p with 16GB vengeance ram, 2x Samsung 840 Pro SSD drives and a quad core cpu.

Size does not make you a power user.


By damianrobertjones on 11/25/2013 3:18:07 PM , Rating: 2
P.s. Connected to a 24" monitor while in work :)


RE: Ultrabooks make no sense.
By kmmatney on 11/25/2013 3:30:36 PM , Rating: 2
While I generally don't agree with you about the definition of power user - I do have a 17" laptop, connected to a 24" monitor :). I also think they need to come out with some larger monitor sizes for these ultra books. I could live with a 15.6 inch screen, but they don't even have that. I thought the old 17" Macbook was nearly a perfect form factor for a larger laptop, but they even stopped making that.


RE: Ultrabooks make no sense.
By ATrigo on 11/25/2013 6:22:24 PM , Rating: 2
The adage applies here.. "Size doesn't matter, it matters how you use it" ;)

A power user is defined by the skills with the tool and the usage scenarios.


RE: Ultrabooks make no sense.
By Reclaimer77 on 11/25/2013 6:36:55 PM , Rating: 2
I don't even know what the OP is arguing here. Moto doesn't think Ultrabooks make sense, so they don't. I guess?

How do they not make sense? I just don't understand. How is more power in a lighter smaller form factor necessarily a bad thing? And why would 'power users' automatically need a bigger screen than anyone else?

I have too many questions and not enough answers...


RE: Ultrabooks make no sense.
By jvillaro on 11/25/2013 8:21:19 PM , Rating: 2
Well... you can't cure stupid


RE: Ultrabooks make no sense.
By troysavary on 11/26/2013 7:31:47 AM , Rating: 2
My problem with Ultrabooks is that the graphics prowess of Intel chips still isn't where I want it. Ultrabooks do not have a discreet GPU and I would want one. I can see where they would be more than enough for non-gamers though. The lightness and battery life is appealing. For a thin and light though, I'd opt for the Surface Pro 2 though. It is an Ultrabook and a tablet, and has a Wacom digitizer. Perfect other than the lack of dGPU. But if it had a dGPU battery life would suck. So I'd have to compromise there.


RE: Ultrabooks make no sense.
By Nutzo on 11/26/2013 10:57:12 AM , Rating: 2
So all my users with laptops that have 15" 1080p screens and 16GB ram and 1TB drives, running multiple VM's including SQL/web servers are not power users? That would be news to them.

Not everyone wants to lug around a laptop with 17" screen.

I guess that since I only have a 23" screen on my desktop at work I'm not a power user either. It's the same 1080p as a 24" screen, but I just that extra 1" of screen really makes a difference.


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