Ford is Ready for Aggressive Rollout of Fuel Saving Start-Stop Technology
November 25, 2013 9:40 AM
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No word on when the aggressive roll out will begin
Many automakers are integrating start-stop technology into their non-hybrid vehicles in an attempt to improve fuel efficiency as much as possible. This technology allows the car to automatically turn the engine off when the vehicle is stopped at a light or parked for an extended period. When the driver steps on the gas, the engine automatically starts back up.
Since start-stop helps to improve overall fuel efficiency of a vehicle, Ford is looking to integrate the technology throughout its product portfolio.
"We're going to be aggressive rolling it out," said Raj Nair, Ford's global product development chief.
Ford's next generation Mustang is likely to have start-stop available at least as an option [Image Source: Car and Driver]
While Nair didn’t offer specifics on what vehicles would be the next to offer the technology, Ford's start-stop tech is expected to be offered on many of its vehicles, including the top selling F-150 truck. For now, the only non-hybrid vehicle in the Ford lineup with available start-stop is the
2013 Ford Fusion
Ford believes that the start-stop feature can save drivers $1,100 in fuel costs over five years. By Ford's estimates, it would take over a year for drivers to save enough in fuel to offset the option's cost.
However, Nair says that the current purchase rate for the option is low because people don't yet understand the value/fuel savings it provides.
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RE: Have It
11/25/2013 1:05:27 PM
From the Wiki. Apparently, Mazda doesn't think it does much good as measured by the EPA cycle. And Canada wants to put everyone in jail:
"...Ford recently announced that its stop-start system, available on some 2012 cars and SUVs, has the real-world potential to boost fuel economy by “as much as 10 percent.” Mazda, more concerned with EPA results, says a 3 with i-stop gains only one-tenth of one percent on the EPA city cycle. Therefore, U.S. Mazdas will do without stop-start until it can be part of a worthwhile package of efficiency improvements. (The Japanese city-cycle test has 40 seconds of idling, so the cost of i-stop is justified there.)
Canada is one market in which stop-start should succeed. Toronto has a law that makes idling in boats, cars, and even buses for more than one minute per hour punishable by a fine of up to $5000. It would take a Mountie on every corner and maybe the ghost of Lord Stanley himself to enforce it, but we admire the attempt to promote this simple way of saving fuel."
RE: Have It
11/25/2013 5:14:43 PM
The EPA city cycle doesn't simulate any red lights. That's really bad, as it makes the incentive for start-stop extremely poor.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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