Ford is Ready for Aggressive Rollout of Fuel Saving Start-Stop Technology
November 25, 2013 9:40 AM
No word on when the aggressive roll out will begin
Many automakers are integrating start-stop technology into their non-hybrid vehicles in an attempt to improve fuel efficiency as much as possible. This technology allows the car to automatically turn the engine off when the vehicle is stopped at a light or parked for an extended period. When the driver steps on the gas, the engine automatically starts back up.
Since start-stop helps to improve overall fuel efficiency of a vehicle, Ford is looking to integrate the technology throughout its product portfolio.
"We're going to be aggressive rolling it out," said Raj Nair, Ford's global product development chief.
Ford's next generation Mustang is likely to have start-stop available at least as an option [Image Source: Car and Driver]
While Nair didn’t offer specifics on what vehicles would be the next to offer the technology, Ford's start-stop tech is expected to be offered on many of its vehicles, including the top selling F-150 truck. For now, the only non-hybrid vehicle in the Ford lineup with available start-stop is the
2013 Ford Fusion
Ford believes that the start-stop feature can save drivers $1,100 in fuel costs over five years. By Ford's estimates, it would take over a year for drivers to save enough in fuel to offset the option's cost.
However, Nair says that the current purchase rate for the option is low because people don't yet understand the value/fuel savings it provides.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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