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No word on when the aggressive roll out will begin

Many automakers are integrating start-stop technology into their non-hybrid vehicles in an attempt to improve fuel efficiency as much as possible. This technology allows the car to automatically turn the engine off when the vehicle is stopped at a light or parked for an extended period. When the driver steps on the gas, the engine automatically starts back up.
Since start-stop helps to improve overall fuel efficiency of a vehicle, Ford is looking to integrate the technology throughout its product portfolio.
"We're going to be aggressive rolling it out," said Raj Nair, Ford's global product development chief.

Ford's next generation Mustang is likely to have start-stop available at least as an option [Image Source: Car and Driver]
While Nair didn’t offer specifics on what vehicles would be the next to offer the technology, Ford's start-stop tech is expected to be offered on many of its vehicles, including the top selling F-150 truck. For now, the only non-hybrid vehicle in the Ford lineup with available start-stop is the 2013 Ford Fusion ($295 option).
Ford believes that the start-stop feature can save drivers $1,100 in fuel costs over five years.  By Ford's estimates, it would take over a year for drivers to save enough in fuel to offset the option's cost.
However, Nair says that the current purchase rate for the option is low because people don't yet understand the value/fuel savings it provides.

Source: AutoNews

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RE: Have It
By BZDTemp on 11/25/2013 11:20:18 AM , Rating: 2
Sounds bad but it also sounds like BMW has done a bad job because from what I understand it works well in many cars.

Mazda has apparently found a way to restart their engines without using a starter motor - something with them controlling what position the pistons stops in and how it is fire up to restart. I haven't tried it but supposedly it works really well.

RE: Have It
By Spuke on 11/25/2013 11:52:26 AM , Rating: 2
Too jarring is my main complaint also. Yes, I will agree that BMW's implementation is to blame here (seems to be the general consensus with reviewers too).

RE: Have It
By GTVic on 12/2/2013 2:39:57 PM , Rating: 2
Did the salesmen turn this feature off when you test drove the BMW? Surely the annoyance factor would have been noticeable right away?

RE: Have It
By Dorkyman on 11/25/2013 1:05:27 PM , Rating: 2
From the Wiki. Apparently, Mazda doesn't think it does much good as measured by the EPA cycle. And Canada wants to put everyone in jail:

"...Ford recently announced that its stop-start system, available on some 2012 cars and SUVs, has the real-world potential to boost fuel economy by “as much as 10 percent.” Mazda, more concerned with EPA results, says a 3 with i-stop gains only one-tenth of one percent on the EPA city cycle. Therefore, U.S. Mazdas will do without stop-start until it can be part of a worthwhile package of efficiency improvements. (The Japanese city-cycle test has 40 seconds of idling, so the cost of i-stop is justified there.)

Canada is one market in which stop-start should succeed. Toronto has a law that makes idling in boats, cars, and even buses for more than one minute per hour punishable by a fine of up to $5000. It would take a Mountie on every corner and maybe the ghost of Lord Stanley himself to enforce it, but we admire the attempt to promote this simple way of saving fuel."

RE: Have It
By Mint on 11/25/2013 5:14:43 PM , Rating: 2
The EPA city cycle doesn't simulate any red lights. That's really bad, as it makes the incentive for start-stop extremely poor.

RE: Have It
By Jeffk464 on 11/25/2013 3:45:38 PM , Rating: 2
From what I read BMW gives you the option to turn the start stop feature off. I personally would like to see some extensive studies on what this does to engine life. It might not have much of an effect, but I would like to know before I bought one.

RE: Have It
By Spuke on 11/26/2013 3:14:40 PM , Rating: 2
You have to turn it off manually and it will re-enable once you restart the car. And the button is not ergonomically located.

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