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Print 9 comment(s) - last by epollyon.. on Nov 26 at 1:29 AM

Apple purchased it for around $360 million USD

Apple recently acquired the startup that provided 3-D sensors for Microsoft's Kinect, offering motion and depth capture for a more physical gaming experience.

According to a new report from All Things D, Apple purchased Israel-based PrimeSense for about $360 million USD. The two had reportedly been discussing a possible acquisition since July.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Apple.


PrimeSense was behind the sensor technology for Microsoft’s Kinect, but Microsoft now uses its own sensor technology for the current Kinect generation, which is found alongside the new Xbox One console.  

PrimeSense's technology used cameras and depth sensors to capture the motions of gamers and incorporate them into Xbox games. 

Since its Kinect days, PrimeSense has developed new, smaller sensors suitable for mobile devices like smartphones. They could even be small enough for Apple's upcoming smart watch. 

Source: All Things D



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RE: iTV
By epollyon on 11/26/2013 1:29:16 AM , Rating: 2
I think its safe to say that the consumer wants more than just a pack of features. they want design (which i like in those TVs), they want integration, they want support, and they want good marketing. I think most importantly, they need good vertical integration and marketing to reach apple's state of consumer appeal.

inform yourself on what samsung actually is before making blanket statements. you don't have to approach everything in a "good brand/bad brand" sort of way. we're not in high school, or at least i'm not.

some basic facts about samsung:
founded 1930s, they sell everything from chemicals to clothing to insurance. they have a quarter million employees. samsung is the largest south korean conglomerate and is responsible for 17% of south korea's GDP

in other words, its a behemoth in comparison to apple. just samsung electronics is bigger than apple in every single way. their revenue is almost double that of Apple.

My point is this: if apple wants to sue samsung for integrating a feature they believe they have invented, its up to the judge whether this is the case or not. I don't think we understand patent law very well. the technology for depth sensing is obviously old and, equally obviously, is already patented by primesense and MS in whatever application they use it for.

i know it might not seem like it, but apple is the underdog in that situation.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone














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