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Apple purchased it for around $360 million USD

Apple recently acquired the startup that provided 3-D sensors for Microsoft's Kinect, offering motion and depth capture for a more physical gaming experience.

According to a new report from All Things D, Apple purchased Israel-based PrimeSense for about $360 million USD. The two had reportedly been discussing a possible acquisition since July.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Apple.


PrimeSense was behind the sensor technology for Microsoft’s Kinect, but Microsoft now uses its own sensor technology for the current Kinect generation, which is found alongside the new Xbox One console.  

PrimeSense's technology used cameras and depth sensors to capture the motions of gamers and incorporate them into Xbox games. 

Since its Kinect days, PrimeSense has developed new, smaller sensors suitable for mobile devices like smartphones. They could even be small enough for Apple's upcoming smart watch. 

Source: All Things D





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RE: iTV
By marvdmartian on 11/25/2013 3:26:09 PM , Rating: 2
Actually, I see this being utilized by Apple "seeing" how you're holding your iPhone, then telling you that you're holding it wrong!


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