Report: Sears May Convert Some Auto Centers into Data Centers
November 15, 2013 9:52 AM
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(Source: Datacenter Knowledge)
Sears says it could move fast if it decides data centers are the way to go
U.S. retailer Sears has a number of locations spread across the country in malls, and also has a sizeable number of standalone locations. Many of those locations have automotive service centers attached.
A new report indicates that Ubiquity Critical Environments, which is the data center unit of Sears Holdings, is currently considering a plan to convert some of its Sears Auto Centers into data centers.
Ubiquity is reportedly currently working with Schneider Electric on a proposal to build and operate mission-critical facilities in a number of markets around the country. Snyder Electric is a provider of data center equipment and services in the U.S.
Initially the exploration looked at converting old Sears and Kmart retail stores and warehouses into large data centers. However, it turned out that many of the promising locations were located near data center hubs that would have Ubiquity competing with existing providers.
Rather than competing head-to-head with the existing providers, Ubiquity changed its focus to look at converting smaller footprint locations in secondary markets. Sears believes that existing Auto Centers would be ideal for that strategy, especially stand-alone locations.
Sears has over 50 stand-alone automotive service center facilities typically located on the perimeter of shopping malls. Many of these locations are between 25,000 and 50,000 ft.² and have ceiling heights of around 16 feet. Ubiquity wants to convert some of these locations into data centers with between 1.2 MW and 2.4 MW of IT capacity.
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This is a pretty dumb idea.
11/15/2013 11:08:34 AM
It's shame that instead of trying to turn Sears around, investors are just cannibalizing it. They also ruined Craftsman. Craftsman was a great brand of affordable American made tools and now they moved production over to China. It's not that China can't produce good tools, it's that you can already buy decent Chinese made tools for about half the price of Chinese Craftsman tools. Who would want to buy it?
And their power tool division is even worse. Many of their tools aren't even customized to be Craftsman, they just have a sticker on it. They're basically placing a Craftsman sticker on an identical drill press that you can buy for half the price at Harbor Freight. Guess which one I'm buying?
RE: This is a pretty dumb idea.
11/15/2013 12:15:19 PM
Yeah, it's sad really. They need a total & complete corp. makeover. It would cost billions of dollars to fix what those people screwed up.
RE: This is a pretty dumb idea.
11/16/2013 4:46:32 AM
Finding craftsmen tools to be crappier and crappier. The tap and die set didn't see it was made in china...the standard are completely off... been going with huskie and Irwin.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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